The Social Feed

The Social Feed Podcast is created to help business owners and marketers discover what works when it comes to social media. Each week, we update you on what's new in the social media world, highlight an app that will make your life easier, & give insight on topics like Facebook organic reach, dealing with negative reviews, and much more.


The Social Feed

SXSW 2019 (ep77)

Our team went to SXSW in Austin, TX to learn the latest in digital marketing, podcasting, social media and more. It was a week of informative sessions and crazy experiential events that got our minds spinning with ideas. In this episode, we recap our seven day excursion and dish the highlights from SXSW.
00:36:02 3/19/2019

Past Episodes

Netflix and Hulu both recently released documentaries on the same subject: Fyre Festival and its creator, Billy McFarland. They each tell the story differently and are fascinating to watch. Fyre Festival was marketed so well with video and flashy photos along with big-name social media influencers and models like Kendall Jenner, Bella Hadid, Emily Ratajkowski, and more. People bought tickets to this one-of-a-kind music festival and expected to have the time of their lives. But in the end the whole thing fell apart and was a big, public flop. In this episode we talk about the marketing of Fyre Festival and how they were able to make the marketing a success and build such a buzz around the event. We also discuss what went wrong and try to take a few lessons away on community management and influencer marketing.
00:32:06 3/12/2019
How does a marketing agency market themselves? On this podcast we talk to a variety of business owners and marketers, and offer advice and hear what works and doesn't work for them. But in this episode we reveal what we at Hubbard Interactive do for marketing our own products. We are gearing up for our next Hubbard Digital Academy and are putting a lot of thought and effort into that promotion, so this episode as all about the tactics we are utilizing to get the word out about our conference in June.
00:33:58 3/5/2019
When you start a business from scratch, everything seems daunting and social media and digital marketing is no exception. In this episode we talk to Kelsey from CBD Health about some of the things she has worked on with her bosses in the few short months since they opened CBD Health. Kelsey talks about how they use social media and email marketing and even text messaging to communicate and educate customers and potential customers.
00:36:01 2/26/2019
Generation Z is the newest generation to be named and were born between 1995 and 2015. They are currently between 3-23 years old, and there are nearly 74 million of them in the U.S. In this episode we went to the University of Minnesota to the Student Advertising Summit to talk with several members of Gen Z about their social media habits as well as how they view and interact with brands on social media.
00:27:34 2/19/2019
Southwest of the Twin Cities in the small town of Red Wing, Minnesota lives Billy the Bun Man - a larger-than-life personality who thrives on Facebook promoting the local bakery, Hanisch Bakery. Bill Hanisch is the owner of the bakery and has built an audience of over 18,000 fans on Facebook with his social media alter ego, Billy the Bun Man. In this episode we talk to Bill about that persona. He talks about the work that it takes to run a successful bakery and keep up his Billy the Bun Man identity (for which he has a costume and everything), and how he has used social media to build business for his bakery as well as other businesses in Red Wing.
00:34:08 2/5/2019
Recently SKOR North in the Twin Cities went through a major rebrand - new name, new logo, new website, new social media channels, new platforms, new everything. It was a process that took months to plan and implement because they changed their whole business model. Before they were an AM sports talk radio station with it's toes in the digital marketing world, but now as SKOR North, they are a investing heavily in digital content distribution while still maintaining their AM radio presence, which has been around for almost 100 years. In this episode, we talk with Derek Wetmore and Seth Auger from SKOR North about the whole process of rebranding and what they are excited about going forward with a completely different brand mentality and focus.
00:34:20 1/29/2019
With Martin Luther King Jr. Day on Monday, there were a lot of social media posts from brands to celebrate the holiday. With any holiday, there are different brands that jump on the bandwagon for some exposure online. But is it necessary for brands to post on holidays? What about days like National Polka Dot Day or National Pie Day? In this episode we talk about the strategy behind posting (or not posting) on holidays. Our conversation eventually leads to how to handle negative reactions and PR headaches that stem from social media posts.
00:38:02 1/22/2019
Businesses come in all shapes and sizes. Some brands market themselves to a broad audience and have wide appeal while others have to find a select, small audience. Social media is a great tool for a business to reach a wide audience, but it has immense power to find niche audiences and target them with social post and ads. Even before Facebook and Instagram became paid ad platforms, they were powerful brand building and marketing tools. As with businesses, clothing comes in all shapes and sizes. The King brothers, Kenny & Danny of King Bros. Clothiers, have built their brand customizing clothing and fitting suits for each one of their clients. They used Instagram to build their brand, find an audience, and even find clients to fit with custom suits. In the niche of custom, bespoke suits, they have found success with hard work and the right partnerships. They have worked with a lot of clients - from athletes & celebrities to business people and people who simply wear suits to work everyday. In this episode we talk with Kenny & Danny King about taking the leap of faith to start a business, and how they have had to evaluate and change their business as digital marketing changes. We were able to find out what it's like working with Thor Björnsson - "The Mountain" from Game of Thrones, and the Timberwolves' Karl Anthony Towns. They talk about the role of passion and hard work in making their business a success as well as how they were able to educate people and elevate their brand in a relatively unknown industry.
00:42:09 1/15/2019
Standing out in a crowded market is hard. While there's no silver bullet that will fix your marketing and get you a win every time, using some unconventional tools and tactics can get you noticed. The Isaacson brothers are doing just that. They are realtors in a saturated market, but they are also carving out their own space by being open to new marketing methods. They are willing to sponsor events and be themselves - however weird that is - on social media in order to build a long-lasting relationship with buyers and sellers through an exciting and unconventional process. In this episode we talk with Tony and Sam Isaacson about starting their own real estate business in such a tight industry. They are honest about successes, struggles, and what it's really like working with your brother. There was a fair amount of teasing and joking, but they share some valuable insight into the entrepreneurial process and real estate world.
00:37:55 1/8/2019
As we start 2019, our producer, Pat, takes over hosting duties for an episode to talk about how Hubbard Interactive works and what we've learned in 9 years of business. Bernie Laur and Missy are the leaders for Hubbard Interactive, so Pat goes right to the top to find out what coming next for business marketing online in 2019 from an agency perspective. Missy and Bernie get a little nostalgic as they remember the early days with MySpace and before Facebook was a paid advertising platform. Bernie talks about leveraging his radio experience to push digital marketing forward and Missy gets excited about influencers and event activations. As we uncover a bit about what makes us tick, we hope you can learn from some of our experience and grab some useful tactics and ideas to try with your business marketing in 2019.
00:35:47 1/1/2019

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