The Social Feed

The Social Feed Podcast is created to help business owners and marketers discover what works when it comes to social media. Each week, we update you on what's new in the social media world, highlight an app that will make your life easier, & give insight on topics like Facebook organic reach, dealing with negative reviews, and much more.

LATEST EPISODE

The Social Feed

Starting a Million Dollar Business with Sisterpreneurs Isabel & Caroline from Da Bomb Bath Fizzers (ep86)

When teen sisters Isabel and Caroline Bercaw (ages 18 and 17) started making bath bombs in their basement a few years ago, little did they know their hobby would turn into a booming business. We sat down with them to talk about how they got started and what they've done to grow and succeed as entrepreneurs.
00:32:44 5/14/2019

Past Episodes

A brand focused on empowering women to create, collaborate and cultivate a career, members of the team attended the Create & Cultivate conference in New York City in early May. The event featured panels with social media influencers, business founders, venture capitalists, plus a killer keynote from Martha Stewart. Rebecca, Missy and Tory packed up and headed to Brooklyn to network, gain insights and more importantly, inspiration from female entrepreneurs. In this episode they talk about their takeaways and some of the most fascinating parts of the trip.
00:41:08 5/8/2019
Part 2 of our conversation with Kenneth "Shark" Kinney. Part 1 was episode 83, so go back and listen to the first half and come back to this one. Keeping up with trends in digital marketing can be a full-time job because everything changes so quickly. Then implementing strategies and tactics for your business based on what's new is a whole different beast. Luckily there are people like Shark out there to help us stay on top of trends and look toward the future with our marketing. Kenneth "Shark" Kinney is creative marketer, podcaster, speaker, consultant and growth executive. In this episode we chat with Shark about where things like blockchain, AR, VR, email marketing and more are at right now and where they are going this year. Our conversation with Shark was full of great insight and things to chew on.
00:33:09 5/7/2019
Keeping up with trends in digital marketing can be a full-time job because everything changes so quickly. Then implementing strategies and tactics for your business based on what's new is a whole different beast. Luckily there are people like Shark out there to help us stay on top of trends and look toward the future with our marketing. Kenneth "Shark" Kinney is creative marketer, podcaster, speaker, consultant and growth executive. In this episode we chat with Shark about where things like Facebook, influencer marketing, video, and chat bots are at right now and where they are going this year. Our conversation with Shark was full of great insight and things to chew on, so this is part 1.
00:29:39 4/30/2019
Facebook had a certification course called Facebook Blueprint. It's for advertisers who need to know how to place ads in the best way for business pages on Facebook. Our team is in the process of studying and taking the test for all the ads we place on Facebook and Instagram. The test and the material is very useful for any advertiser, but the testing process is unique. In this episode we talk about the Facebook test protocol as well as the studying, practicing and ad placement we are doing to prepare for the certification to hopefully give you some more insight on Facebook ads for your business.
00:27:51 4/23/2019
Digital marketing is always changing as technology advances. A company that is on the front edge of those changes is Adcellerant. They manage hundreds of thousands of local campaigns for businesses across many platforms - from social media to mobile devices to display ads. In this episode we sit down with Brock and Chris from Adcellerant and find out what Adcellerant offers, how they got started, and what they think is the latest and greatest advertising opportunity for local businesses.
00:30:53 4/16/2019
MNBloggerBash started several years ago as a part of Hubbard Interactive with the idea to connect businesses to bloggers and influencers. We have hosted many events and the team behind those events decided it was time for a rebranding effort. Over the last 6 months they have built a new website, designed new logos and changed the whole color scheme, and even reframed the events themselves. In this episode we talk with a couple ladies from the MNBloggerBash team about the rebrand and what it will mean going forward.
00:26:50 4/9/2019
Flip Phone Drag Brunches have become a big hit in Minneapolis. Tickets sell out as soon as they go on sale, attendees have a blast, performers make good money, and it all raises money for local non-profits. It's a win-win-win for everyone! And it's all coordinated by the owner of Flip Phone Events, Chad Kampe. He is the mastermind behind the drag brunches and the numerous other shows and parties throughout the year. In this episode we sit down with Chad and talk about what it's like to manage the marketing, social media, event production, and even host some of the events. He really does it all - from Facebook event promotion to video marketing to influencer marketing, and he talks to us about what he's done to succeed with all these events.
00:33:32 4/2/2019
Facebook makes changes to their platform almost everyday it seems. Between the newsfeed algorithm, advertising rules, new features and user interaction, keeping up with what's new on Facebook alone can seem like a chore. And that's only one social media platform. That's why we brought in Jayna Wilcox for this episode. Jayna travels around the country and keeps all of the Hubbard Radio markets in the loop and up to speed with the latest social media news. In this episode she dishes out the latest for Facebook advertising, Instagram stories & features, and chatbots.
00:33:40 3/26/2019
Our team went to SXSW in Austin, TX to learn the latest in digital marketing, podcasting, social media and more. It was a week of informative sessions and crazy experiential events that got our minds spinning with ideas. In this episode, we recap our seven day excursion and dish the highlights from SXSW.
00:36:02 3/19/2019
Netflix and Hulu both recently released documentaries on the same subject: Fyre Festival and its creator, Billy McFarland. They each tell the story differently and are fascinating to watch. Fyre Festival was marketed so well with video and flashy photos along with big-name social media influencers and models like Kendall Jenner, Bella Hadid, Emily Ratajkowski, and more. People bought tickets to this one-of-a-kind music festival and expected to have the time of their lives. But in the end the whole thing fell apart and was a big, public flop. In this episode we talk about the marketing of Fyre Festival and how they were able to make the marketing a success and build such a buzz around the event. We also discuss what went wrong and try to take a few lessons away on community management and influencer marketing.
00:32:06 3/12/2019

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