The Social Feed

The Social Feed Podcast is created to help business owners and marketers discover what works when it comes to social media. Each week, we update you on what's new in the social media world, highlight an app that will make your life easier, & give insight on topics like Facebook organic reach, dealing with negative reviews, and much more.

LATEST EPISODE

What To Know When Creating A Website (ep 55)

Creating a website is a daunting task. Sure there are tools that will help you build a website, but what do you need in order to create a website from scratch. What goes into building and hosting a site, and what process does a web build/design agency go through to make a website? In this episode we talk about the steps to creating a website - from wireframes to production and everything in between.
00:30:43 9/18/2018

Past Episodes

We all love great leaders. We're attracted to them in life and in business. But we don't often have great leaders in our organizations. Development and training are often thrown around as the same thing, but Think GREAT leadership coach and speaker, Erik Therwanger, is passionate about differentiating the two terms. In today's episode, we talk with Erik as he offers some insight on developing leaders at all levels of an organization instead of simply managing and training employees.
00:32:09 9/5/2018
Big brands do a lot of creative, fun things on social media. Even though small businesses don't often have the big budget for photo and video shoots, there are pieces that we can all take from the big brands' social media and bring to our businesses. In today's episode, we talk about some specific campaigns we love and the common thread amongst a lot of the big name brands when it comes to the type of social content they post.
00:29:47 8/29/2018
Event marketing presents some unique and exciting challenges for businesses and marketers. Especially if the event is not your own - like the great Minnesota get-together. Our team manages a couple business's social media efforts during the Minnesota State Fair, and with the state fair starting this week, we take some time in this episode to talk about marketing individual businesses within a large-scale event.
00:28:56 8/22/2018
Facebook, Instagram and Snapchat recently announced new features - some are already rolling out and some will be coming to users soon. Some of the changes look to be really good for brands and business pages and others are more focused toward consumers. In today's episode, we run through several changes coming to the social networks and talk about what each one means for consumers and businesses.
00:30:59 8/15/2018
Smart speakers - like the Amazon Echo line, Google Home products, and others - have taken over our technology landscape very quickly. They are very convenient devices to have at home, and provide a new way for consumers to take in media and interact with brands. In this episode, we talk with Jeremy Sinon and William White from Hubbard Radio about their findings with smart speakers and where they think the technology is going.
00:31:09 8/8/2018
Her Spirit Vodka is a new local Minnesota vodka brand that is trying to change the world. Not only is the vodka "scary smooth", but the company has an ambitious goal of giving back to the community. Owner, Kjersten Merila joins us in this episode to talk about how Her Spirit came to be, why they give so much back to women entrepreneurs, and the joys & struggles of owning your own business.
00:24:37 7/31/2018
Her Spirit Vodka is a new local Minnesota vodka brand that is trying to change the world. Not only is the vodka "scary smooth", but the company has an ambitious goal of giving back to the community. Owner, Kjersten Merila joins us in this episode to talk about how Her Spirit came to be, why they give so much back to women entrepreneurs, and the joys & struggles of owning your own business.
00:24:39 7/25/2018
Google recently announced some big changes for their AdWords service and other advertising tools. In an attempt to simplify what they offer, Google is renaming product, discontinuing other products, and changing interfaces for advertisers. In today's episode, we give you a primer on Google AdWords and other advertising tools by Google as well as talk about the changes coming soon to those tools and what that means for marketers as well as businesses who advertise with Google.
00:30:50 7/18/2018
In recent news, Instagram rolled out their new dedicated video platform called IGTV. This rollout allows for longer, vertical videos on the social media platform that used to be just for photos. In this episode, we discuss the new video platform - what it is, how businesses can use it, and how it will fare against other networks like YouTube & Snapchat.
00:26:32 7/4/2018
If you are looking to take your social media knowledge from a pastime to a career, this is the episode for you. It's not just about being able to get likes - you need to know how to plan, create, schedule and analyze your social media channels. In this episode, we meet with college students and Hubbard interns Maddie Fetters and Ashley Getting on how they picked their majors and the path they took to work in the advertising field.
00:17:41 6/27/2018

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