The Social Feed

The Future of the Shopping Mall with Mall of America (ep89)

It seems like a new article or story comes out every week about how the shopping mall is dying. While that may be true for some malls, Mall of America is a thriving shopping mall. They succeed by making the mall a destination and an experience with over 500 retailers, an amusement park, and 50 restaurants. The marketing team at Mall of America is 40 people taking advantage of social media and digital marketing as well as radio and TV advertising. In this episode we talk to Sara Johnson from Mall of America about what they do to build such a unique and special experience, what it takes to manage so many partners, and what happens when there is a PR crisis.

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