Transcript
Look. I talk a lot about side hustles, and I give a lot of step by step guides. I think in what I'm calling the great reset, everyone is gonna need to learn some of these side hustling skills, whether it's how to do marketing in this new world or how to set up blogs or websites or a little bit of both. I really love what this one company is doing, learn.comlurn.com. Their whole point is it's easy for you to learn these skills. Once you learn these skills, you could start making money almost immediately. So what I want people to do is check out this free on demand workshop. My friend, Anik Singhal, is giving the workshop. The workshop is specifically set aside for you guys, my listeners, and Anik is gonna show you how to launch and scale an online business with nothing more than an email address. So if you're dropped in the middle of a desert and all you've got is an email address and an Internet connection, Anik is gonna tell you how to make a sizable business from it, not just a side hustle, but a business. And he's gonna show you how to generate passive income simply by mailing affiliate offers from smart marketers around the world. So I've described affiliate deals a little bit in the past, but if you don't know what they are, it's an excellent way to make money using a blog or email marketing or Twitter or whatever. So Anik has this specific free on demand workshop to discover how to how to do this, how to use your email address to build a significant income side hustle that can generate 1,000 of month in passive income, go to www.learn, l u r n,.com/ altature. That's www.lurnlearn.com/altiture. This isn't your average business podcast, and he's not your average host. This is the James Altucher Show. Welcome to another episode of Side Hustle Fridays. And I have to say, I am loving this series. We started it off 2 weeks ago talking about everything you possibly could need to know about online newsletters. I'll probably do a follow-up on that one in a month or 2 with basically a bunch of newsletter ideas and how to market newsletters and so on. Meanwhile, last week, we did 30 day book challenges. Meaning, I would give an idea about how to write a book in 30 days, and I'll explain a little bit more about that in a second. But why do I like this? Why do I think it's a legit side hustle and so on? First off, I'll summarize a little bit from last week. The idea of a book, the definition of a book has changed. You no longer have to write a 300 page book. You know, it used to be book publishers would only publish 300 page books because that's what bookstores like Barnes and Noble wanted. But now on Amazon, I know plenty of people who have written massive, massive best selling books that are 20 pages, 30 pages, 40 pages. I mentioned my friend, Kamal Ravikant's book, Love Yourself Like Your Life Depends on It which she first wrote in 2011. Self published it. It's only 8,000 words, 300 pages a word. That's less than 30 pages. That sold about a 1000000 copies, and anybody can do it. He wrote the book and uploaded it into Amazon, created a Kindle, a paperback, I think an audiobook in just a few weeks. Choose yourself. My book wasn't written in 30 days. That it was self published though. I did the Kindle. I did the paperback. I did the hardcover. I did the audio book. Sold close to a 1000000 copies. Self publishing is a legit way to make a lot of money and it's a good spoke in what I call the spoke and wheel approach. Meaning, the wheel is a basic idea. Like, let's say, your basic idea is you love golfing. And then the different spokes could be a podcast about golfing, a newsletter about golfing, a book about it, and on and on and on. Coaching or, whatever. There's two reasons why I love these 30 day book challenges. Or three reasons. Let me just say three reasons. 1st is, I know several people who have not only written one best selling book by self publishing in just a few weeks, but I know a couple of people who have made this their business. So Steve Scott, he's been on my podcast twice and I've mentioned him before. That guy has over a 100 books or more. He I know he writes under several pseudonyms. He writes so many books. They're all small books. I'll read off a couple of his titles. I'm looking them up right now on Amazon. Here's one, how to write a nonfiction book in 21 days. Here's one, declutter your mind. That's written by s j Scott, one of his pseudonyms. Here's one called habit stacking, how to stop procrastinating, 10 minute mindfulness, weight loss mastery, the budgeting habit, mastering Evernote. These are entire books. He's selling them all for either $2.99 or $3.99. Here's one, smart goals made simple. 10 steps to master your personal and career goals. It's got a 122 reviews. This one, declutter your mind, has 962 reviews. So these books are doing well. They're selling. He's let's say he's has a 100 books. I know at his peak, and and this was several years ago. I haven't spoken to him in about 2 3 years actually. I know then he was making about $60,000 a month from his self published books. How does the math add up? Well, let's say on average, you make, I don't know, $500 a book. K? Just on average, $500 a book. If you do my 30 day book challenges, once you start getting in stride with this, you could quickly get to a 100 books. Let's say, on average, each book sells $500 worth a month. So at $3.99, that's about a 120, 130 books a month. Not so difficult. Some books, by the way, I'm saying that's an average. Some books might sell 10 books a month. Some might might sell 0. But other books might sell a 1000 books a month, particularly your newer books. So 500 books a month is not unreasonable. But after a 100 books, that's $50,000 a month or 600,000 a year and it's an ongoing income stream. So some months, I'm sure, Steve doesn't sell any books. Now, I was looking around and I found another guy. I've written I've talked about him before. I should probably get this guy on my podcast. Patrick King. I don't know how many books he's written. It's like an infinite number of pages to find out all his books. There's one I actually just bought this one. Learn to think using riddles, brainteasers, and wordplay. So that's basically just a book of puzzles he found online is my assumption. Here's another one, the science of getting started. How to Beat Procrastination, Sell on Productivity, and Stop Self Sabotage. Here's another book. Improve Your Conversations. Here's another one. Improve Your People Skills. Here's another one. Stop People Pleasing. Here's another one. I this is the one I need. I'm gonna buy this one too. Better small talk, and it's $3.99. So I'm gonna click on that one. It's got 23 reviews. Let's see. The reviews are they're they're 5 star reviews, mostly 5 star reviews. And looks to me like he's selling probably a couple 100 books a month of this one. You know what? And I'm just gonna buy it right now. Oh, here's one, the art of witty banter. You should probably do that one too. Meanwhile, this guy has written hundreds of books, so you know he's making some money on it. And who knows what other income sources he's using off this. Then I think I'm not totally sure. I think this is his girlfriend, Zoe Mackay. Again, I'm not sure. I have no idea. I I someone might have told me that at some point, but she's got a ton of books. I don't know how many books she has. Here's one, think in systems. That one has 45 reviews. Here's the, daily habit makeover. Here's the unshakable resilience. Another book, the 1 page budgeting plan, become debt free, accumulate savings, build wealth investing, and live life on your terms. Here's one, stretch your mind. So she's got quite a few books out there. It's 3 pages of books. Let's see what I'm gonna go to page 3. The art of minimalism, 4 strategies to simplify your life just as much as you want. Here's wired for confidence. How to learn to handle judgement, act against your fears, and toughen up your own life. So you see, people are doing this 30 day book strategy and they're making a living at it. If you you know, you could have 2 choices. You could write a book, maybe 1, maybe 2, and you can use that for several things. You can say, look, you should hire me to consult for your firm. I wrote this book. Or you could say, hey, I could speak at your conference or I could speak at your TED talk. I wrote this book. If anybody is deciding between 2 speakers, one wrote a book and the other didn't, they're gonna pick the person who wrote a book. So the book is like almost, the new kind of business card in today's society. It's it's another way of expressing yourself and it's got a lot of, people respect people who write books and and it shows you put in the time and the commitment to do the research and and so on. Now, so so there's a lot of reasons to write a book. One is to make a good living like Steve Scott and perhaps Patrick King and Zoey MacKay. Another is to just add to your your spokes in in the wheel of what you do. So, it adds to your ability to do coaching, consultings, public speaking, a podcast, whatever. Another reason to write a book is to just, you know, and this is one Tucker Max first told me, but it really resonated with me. I have no idea who my great great grandparents are. I hear little stories that are about a sentence long and that's it. Like, I know one great great great grandmother came from the Europe to the US by hiding in a suitcase. So because she didn't have a ticket. A $1 ticket to get to New York. So I would like to know her story because nobody was writing books then. There was no Amazon. You couldn't self publish. You needed a major publisher. She did not write a book. I will never hear a story. So, one reason to write a book is just to let your great great your descendants, let them know who you are. Tell your story. Your story's gonna disappear in the sands of time, to use a cliche. And you might as well resurface occasionally and have your story told. And again, when you write a book, don't just think of it as an ebook when you self publish. Do a paperback. Do an ebook. Do a hardcover. Do an audiobook. Who knows? Do a trailer for your book. I'll get to marketing your book on another episode. Not the next episode. Probably in a couple months when I'm neck deep in marketing my own next book and I'll describe in-depth what I'm doing. But suffice it to say, the 2 best methods for marketing your book is write an interesting book and write your second book. Because if your second book's a best seller, people will read your first book. So last week Well let me just tell you the structure. What what makes something a 30 day book challenge? Number 1, most important rule, the book can be done in a month and I'm gonna describe how. 2, the book does not have to be big. 30 to 50 pages is fine for a self published book. Just as long as it's interesting. 3, there should be many opportunities for sequels and other income potential like I described before. But what do I mean by sequels? Well, remember that book, Don't Sweat the Small Stuff? Now, I remember Richard Carlson, he wrote another book called you can be happy. 5 principles for keeping life in perspective. Alright? Maybe that's an okay title, maybe not, but nobody bought it. And so he came up with a much simpler approach. And that was a very that was like almost an academic book about how to be happy. It was like all his theories, psychological theories about how to be happy. And it was big long chapters and nobody bought it. But then he wrote, don't sweat the small stuff. And the subtitle is, and it's all small stuff. Simple ways to keep the little things from taking over your life. Oh, that looks like a nice little book. You open it up, it's like every chapter is just 1 page long. And so, that became a best seller, sold millions of copies. And then, he wrote 100 of books. He wrote, don't sweat the small stuff for parents. Don't sweat the small stuff for senior citizens. Don't sweat the small stuff for kids. Don't sweat the small stuff for lawyers. Don't sweat and on and on and on. Don't sweat your finances. And he made it a franchise. That's what I mean by sequels. When you can make something a franchise. Doesn't have to be, but it, you know, that's always good. So, that was the third point I was making. The 4th is, even if your book idea is not great, it gets you going and it can create an interesting book. So, I'll describe that in some of these 30 day book challenges I will talk about today. And the book should be easy to market. So, don't sweat the small stuff, let's just take that as an example. He could take that book, he could go to his local bookstore and say, Hey, here's 10 copies of my book Don't Sweat the Small Stuff. Can we just put it, it's a demand purchase, everybody, nobody wants to sweat the small stuff, can we just put it right next to the cash register? And probably most of them said yes. By the way, a very interesting story. I haven't covered this one before. But Wayne Dyer has written he has sold over a 100,000,000 copies of his books. If you haven't heard of him, he's a massive self help author. He's recently passed away in the past few years. He used to, do these PBS you know how PBS, the television station would be raising money? And he would talk for hours, you know, encouraging people to donate money to PBS, public broadcasting. And he would describe the contents of his books in his speeches and that was a great way for him to market the book. But, he was a professor at St. John's University. He had just self published his book. I think it was called the, I don't wanna I don't wanna bastardize it. So let me look it up. Dyer, d y e r. I've actually interviewed him on, I think, the second or third episode of my podcast that I was so nervous, but he was such an impressive guy. Yeah. It was called Your Erroneous Zones. That was his first book, self published. He published it on August 1, 1976. One of the top selling books of all time. Sold 35,000,000 copies, spent 64 weeks on the New York Times bestseller list. But here's what he did. At first, nobody was buying your erroneous zones and he really believed in it. He really believed in the message. So, he quit his job. Quit his job as a tenured professor of St. John's University. So now, just so you know, tenured professor means you cannot get fired. This was like the cushiest job in the world and he had this job for life if he wanted it. He quit that job, he piled a bunch of of his self published books in the back of his car, and this is when self publishing did have a stigma. It does not anymore, but it did then. He had to print up the books himself, now Amazon does all the printing for you, it's print on demand. He loaded up all these books in his the trunk of his car and he drove around the countries going to every bookstore and selling the books and that was how he did 35,000,000 copies in sales. So again, you know, there's a history to this, you know, people have done it. A lot of famous authors who you don't realize have were started out self published. Wayne Dyer is one of them. Louise Haynes, another self help writer has written over a sold over a 150,000,000 copies of her books. Her first several books were self published. She was self publishing so much, she started her own publishing company, Hay House, which actually published one of my books, The Power of No. E. L. James, 50 Shades of Grey, that started off as a self published book. The Martian by Andy Weir who was on my podcast that started off as a self published book. A lot more books than you think are self published. The other reason I wanted to write a book and I'll just be honest about this. When I was just 22 years old I was I had nothing to do for the summer. I was just hanging out and I met this girl that I was I I just had a crush on this girl. I think she actually ended up writing for the Simpsons much later. I I think I saw her name on the credits once, but had a crush on her. But she liked this guy who was like this, you know, pseudo intellectual college kinda guy. He was always talking about Ulysses by James Joyce and, Gravity's Rainbow by Thomas Pynchon. Two books, by the way, that I find completely unreadable, but I would try to read them. And he had, like, long hair that he was always flipping back over his eyes. And he just, like, reeked of cool. And he was always, you know, he always had a pen and a pad in his hand. He he called himself a writer. I never saw him write one word. I'm not meaning to put him down. We we actually ended up being roommates. But I will say, I was incredibly jealous that they were dating, and I wanted to be a writer after that. That actually put me over the top, and I wanted to be a writer, and then I got obsessed. And you know what? 30 years later, Robin, my wife, she wanted to meet me because she read my book, choose yourself. And she arranged to meet me at a conference I was speaking at, and then we were friends for a while, and then eventually, we started dating. So, my dream came true. The reason for writing a book came true for me. And, you know, and I've loved writing ever since. I've written, you know, quite a few books. I have another book coming out in February, and there's 2 or 3 I always say, that's it. I'm not gonna write another book. I'm done with books for a while, and now I have 3 new new ideas for books. But, anyway, the 30 day book challenge. Last week, I talked about 2 of them. One was, I I kind of call this one, the 10 scientifically proven ways to blank. And you fill in the blank and I describe, what I mean in in in last week's episode. And by the way, when I describe these 30 day book challenges, there's another important criteria. Is that everyone listening to this and let's say there's 100 of 1000 listening to this. Everyone listening to this could do the exact same idea and you will all write different books. So if I gave you a much more specific outline, that wouldn't be true. But you'll see what if you listen to last week's episodes or if you listen to it, you know that you could write literally a 100,000 books based on the outline I gave last week. Another one I gave, I call it the religion, 30 day book challenge technique. And it's the idea of taking a classic text like, the Tao Te Ching or the bible or, Buddhism's 4 noble truths or, the 195 yoga sutras or the the Analects of Confucius or there's all sorts of books related to the art of war like the six strategies of battle success or whatever. Take one of those religious texts and map it 1 to 1 on a modern idea And there's examples of this like Zen and the art of archery, Zen and the art of motorcycle maintenance, the Dao of poo, the inner game of tennis. Again, just from me describing it, you could probably already figure out but everybody could write, could take one of these book challenges and come up with their completely own different book. And I'll give you some examples. Because I've described some of these book challenges in the past. Some people have written books and if you write one of these books from these book challenges, I'm about to get 4 noob 30 day book challenges. But if you write any of these books, I will talk about it. I will I will read the title at least on one of these podcasts and congratulate you. So a couple people sent me their, the titles of their books and the links on Amazon. I bought all the books. So here's a couple, one is this guy Daniel Yoon using a technique that I'm gonna describe today, but this is also related to the 10 scientifically proven habits technique. This book is called 67 cognitive biases that can help your business make more money. Boom. I love this. You'll see why because I'm gonna describe this technique a little bit more today. But he took if you just look on Wikipedia for cognitive biases, you'll see a list of hundreds of cognitive biases. And cognitive biases are shortcuts in thinking that could sometimes be manipulated by those who are aware of them. He did idea sex between that and how do you make more money and boom, 67 cognitive biases that can help your business make more money. You know, you can also use cognitive biases to persuade people. So someone could do that or you can do cognitive biases to win a political campaign or you could understand, you know, here are the cognitive biases used by Napoleon, Einstein, Elon Musk, Abraham Lincoln. You could take a historical look and, that's also educational and and how to. So so great job, Daniel, and I hope you continue it. And by the way, I I bought the book. I haven't gotten it yet, but I started reading it on Kindle. It's it's really excellent. I'll describe more on a future podcast at some point. Here's another one. Wally Salinger wrote a book called 'Move: Your Brain Needs It' and he used the technique from last week because the subtitle is 'Scientifically Proven Habits That Turbocage Your Brain, Help You Learn Faster and Live a Long Extraordinary Life.' And the book is titled Move and I could tell he did the exact technique that I described last week. He's writing his second book this month. He says to me that the next book is called Sleep: Staying awake is driving you mad. 10 scientifically proven habits to improve your sex drive, creativity, mood and productivity. Wally, I cannot wait for that book to come out. That's one of my favorite topics, sleeping combined with my other favorite topics, sex drive, creativity and mood. Let's see. There's also another book sent to me. Oh, yes. Abby Ferry. She's been reading my stuff since almost a decade now and she wrote a book this past month called the Safety Habit' and it was such an intriguing topic. Like there's all these situations where you wanna be safer. Like whether it's kids in a kitchen or yourself if you work in a factory or you know, now particularly this is so important with, the coronavirus around. So she wrote all about she basically took a bunch of different situations where safety is important and it's not necessarily obvious And she wrote, How to Build a Habit of Safety. And by the way, Abby, if you're listening to this, what I really love about this book and all your diagrams and descriptions and methodologies is that I thought there's a lot of analogies to other situations in life like relationships or business or how to reduce risk in investing and and so on. So, I think there's potential, sequel to the Safety Habit. Here's another person who wrote, using one of last week's techniques. We this is a friend of mine and we talked about this technique a couple of months ago and he wrote the book. But it's called The Stoic Salesman by Brendan Lemmon. So Brendan is professionally a salesman and he's a very good one and stoicism is, ancient Greek philosophy. Seneca, Epictetus, Socrates, all were stoics. And Ryan Holiday writes a lot about stoicism. He he wrote a book called Obstacles Away, all about stoicism. He has a new book coming out about stoicism. He's gonna come on the podcast within the next month to talk about it. But, Brendan basically combined the idea of the, you know, 2000 year old philosophy of stoicism which we know is a successful thing to write about because there were 100 or even 1000 of philosophies back then and stoicism is one of the most famous. So we know it's been focus grouped by history. So we know that if we write about stoicism and apply it in a modern context, then it will be successful. So he applies stoicism to getting better at sales and it's a great book. I'm gonna have him on the podcast to talk about stoic sales at some point. So, he used the technique and I know for a fact, because he gave me updates every day, I know for a fact he wrote it in about 20 days and then he got a cover for it and he uploaded it to Amazon. I have the paperback. He uploaded a Kindle paperback. I think he's working on an audio book. He did the whole thing in 30 days on the dot. So these are these are just a few examples. I'll provide more, whenever you do one of these, I will mention it. No matter what the topic of the podcast is, I will mention your book. So let's finally get to 4 more 30 day book challenges. So here's here we go. This is the very first one that I ever, described. This one is the 101 book technique. So I think this is what above Daniel Yoon when he wrote 67 cognitive biases to help your business make more money. I think he used the 101 technique and got to 67, which is fine. So I call this the 101 book. Pick any area of life you're interested in going down the rabbit hole on the Internet and researching and so on. So maybe you like conspiracies or maybe you like entrepreneurship or maybe you like politics and the government. Maybe you like, you wanna learn how to be happier. Who knows? But you're gonna do a 101 strange and unusual things you need to know about blank. Let's say you wanna write, I don't know about entrepreneurship. A 101 unusual things you need to know about entrepreneurship. Alright. Number 1. The average billionaire has 5 different sources of income according to the IRS. And so you could cite, you know, whatever IRS document says this and it's, you know, that's an easy Google search away. And what's unusual about this is that a lot of times people say entrepreneurs need to focus. Well, it turns out entrepreneurship is just one source of income. So you still need to think. Even your business maybe needs alternative sources of income. So who knows? Number 2. Only 30% of startups fail according to the Small Business Administration. Why is that unusual? Because everyone always says whenever I say, oh, I wanna start a business, people say, oh, you know 90% of businesses fail. That is just not true. 90% of, let's say, Silicon Valley venture capital funded startups fail. But if you start a laundromat, chances are you're not gonna fail. Your chances are you'll make a decent profit if it's in a good location or if you buy a laundromat using the techniques I described in my podcast with Carl Allen where we talk about how you could structure a deal so you put almost no money into it. But only 30% of start ups fail according to the Small Business Administration, etcetera. You write a 101 things. Again, just write a paragraph or 2, tell maybe another a one paragraph story or give a couple a a couple examples with a few sentences, and write 10 unusual things about whatever area you pick each day. You write maybe why they're unusual. You explain it a little more. Maybe you write 1 or 2 little stories. It doesn't have to be long. Just write a couple of paragraphs. Write a page a day. Y'know, write 10 things a day. So you write 10 of these pages. Maybe they're 2 pages. Who knows? You can write a little bit less some days. And then that gives yourself time to, you know, use 99designs.com or fiverr.com to make the cover. Neither of them are sponsoring my podcast. I think I think 99 designs did sponsor the podcast at one point, but they are not currently a sponsor. But I've used them for for covers of books and stuff. So then you go to kdp.amazon.com. You upload it to Amazon. You hit publish. You say make it a paperback. And boom. You have a paperback. You have, a Kindle. And do an audio book if you want. I would recommend it. And so on. So that's, you know, each item, by the way, in this 101 technique, each item should surprise you as in, boy, I wish someone had told me that. Or, you know, you want basically, I didn't know that is the ideal response for each item on your list. And when you have a 101 items, you have the first draft of your book. And remember, like like, for instance, when I told you only 30% of starters fell as opposed to 90%, I didn't know that before I read it. So you you aim to surprise with each one of these things. Just so I'll give some other quick examples. 100 and one secrets the government is keeping from you. So if the president here's here's number 1. If the president is in New York City and there's a terrorist attack, the president always stays at the wall of Astoria. By the way, I don't know if Trump does because he's got his own set of buildings there. But the Waldorf Astoria has a secret basement where there's all sorts of secret tunnels that takes the president all the way to Grand Central, and he quickly gets on a private train to DC or wherever. So that's why there's this whole labyrinth maze of of, tunnels underneath the Waldorf story for this reason. Here's here's number 2. Wanna avoid taxes and live in a beautiful vacation spot? The US Virgin Islands has a top federal tax rate of 3.35% instead of the top federal tax rate of 39% in in the US, So, in the states. So, again, these are just couple of ideas. Go for it. Pick your favorite topic whether who knows? Whether it's cooking, 101 Secrets About Cooking, or 101 Secrets About Sports, or 101 Secrets About Making A Hit Song. Who Knows? 101 Secrets About You, and that could be for your descendants. 101 Secrets About Persuasion. You know, this should require some research, and you should find unusual things that surprise you. You could do 101 strange things strange ways to be happier. I I did a little bit of a Google, and I didn't know that this here's this one technique that works. If you say for an entire 60 seconds, you will reduce stress. It'll it contorts the facial muscles around your mouth the way a smile does. So there's a lot of research that says actions precede emotions and that even fake smiling will convince your body to have the emotion of happiness. So that's a strange way to be happier. 101 small habits will bring you success. 101 parenting tricks your parents never taught you. 101 things you wish you learned in college. 101 magic tricks you could learn in 5 minutes. On and on. And you see again, a 100000 people listening potentially, then it's a 100000 different books that could come out. All could be done in a month. It's really important that people learn the skills that are gonna be required in what I'm calling the great reset, this period that we're beginning to experience right now. And I wanna tell you about my friend, Anik. So in 2,008, Anik Singhal was $1,700,000 in debt, and his company was on the verge of collapsing. I think we got along because he kinda reminds me of myself. And his mistake was he had forgotten one of the golden rules of being an entrepreneur. Stick with what's working. So after a few bad business deals, Anik finally returned to a simple 5 step program he used to launch his business in the 1st place. He dug himself out of the hole. His 1st year doing this, he booked $10,000,000 a year in sales, and he has never looked back. I am really impressed with him, and he is going to give a free workshop to my listeners only to teach what he did because it is pot people use side hustles this, side hustle that. What you really wanna do is build a business with as little work as possible. And I know this because I'm lazy, but I love building businesses that keep me independent, that let me do what I want, that let me pursue my passions. So today, his system, Unique System, is responsible for over $250,000,000 in sales, and he's taught it to over 30,000 people worldwide. People like, Kane, who use this system to generate over $20,000 a month in passive income, or Daniel was able to quit his 9 to 5 job just 4 months after discovering Anik's system. And Ippo, one of Anik's students in Greece who makes $8,000 a month or more using a simple 5 step system. The system Anik is teaching people. So what they and many others have discovered is the ultimate side hustle, a way to launch a business today with nothing more than an email address and a mentor to show you the way. I always suggest to learn something, you need a plus, minus, equal, A mentor or virtual mentor to teach you, a minus so someone for you to teach and equals people who are struggling with you. You exchange notes and you learn from them. Everybody is struggling right now. This is an opportunity to learn skills. You could show others, and you could build up build up your wealth, not just make $8 an hour walking dogs or delivering food. This is the real deal. I know, Anik. It's the skills I wish I had known back in 2008. So for listeners of my show today, Anik has recorded a very special workshop just for you, and you have to go to this specific URL because it's just for you. So discover how to use your email address to build an income generating business that could generate 1,000 a month in passive income. Go to www.learn.com/altiture. That's l u r n. Learn, l u r n. Www.learn.com/ altiture. Here's another the next 30 day book challenge, and I'll just start to go through these a little bit more quickly. Here's one I call smart enough to vote. And, by the way, I described this one a few months ago to some people, and one guy, one guy did it, that that I know of at least, maybe more did it, Emmett Ferguson. And let me see. I wrote his book down, but let me see if I could find it. Emmett Ferguson and he also mentioned it in the choose yourself oh yeah it's called get political 35 research issues to consider because the world needs your voice and he wrote the book in 30 days. Let me see how many pages it is. I bought it and it's sitting downstairs. It's a 115 pages. He wrote it in 30 days because when something is very heavily outlined like all of these are structured to be, you can write much more quickly than you ever thought you would be able to write. So, in any case, here's the the 30 day book challenge that I call smart enough to vote. Most people have no idea what the issues are. So, like, everybody's like, oh, Biden is a communist. Trump is a fascist. Like, everybody's arguing all day long on Twitter and Facebook. But I can guarantee you, oh, well, what does how does Biden stand on one of the most important economic issues, in the country? Tariffs. That was the issue Trump got elected on. I bet you nobody would I you know what? I don't even know the answer. I do not know how Biden stands on tariffs. I don't even know how Trump stands on tariffs anymore, nor do I know why tariffs are even important. In fact, I vaguely even know what tariffs are. Is that a tax we put on goods coming in? I think it is. What you do is pick your the 10 most important issues to you. Maybe it's foreign relations. Maybe it's abortion. Maybe it's tariffs. Maybe it's taxes. Maybe it's black lives matter. Maybe it's, education. I don't know. Pick the 10 issues most important to you and then talk about what are the critical things happening right now with those issues. Like, taxes. Is it what happens when you have higher taxes? What happens when you have lower taxes? What are examples in history where a country raised taxes and did better or worse? What are examples in US history where where we lowered taxes, did worse, or better, higher taxes? What what happens? What what other taxes can one consider? There's income tax, but there's capital gains tax. There's VAT taxes. There's sales taxes. There's social security taxes. There's property taxes. Sometimes some candidates want a flat tax. So what are the actual issues? What experiments have been done? By the way, UBI, which is what's Yang's big issue, that's sometimes called a negative income tax that Milton Friedman came up with that term. And but and even though right now it's a democrat issue, Richard Nixon was in favor of a UBI. And, you know, in Alaska, they have a UBI. So what are the what are the actual issues? And and you could talk about some of the history of the issue, what recent how, you know, how did Obama what was his philosophy on taxes? What was Bush's philosophy? What's Trump's? You know, what are their doctrines on these things? Or foreign relations. Every president has a different view of foreign relations. Like, Trump is a bit more I would say Trumpism on foreign relations. He's a little bit more isolationist. He doesn't believe the US should be the police of the world. Obama, I would say Obamaism, he didn't necessarily think we were the police of the world, but he liked to have good friendly relations with all the other industrial countries. So for him, having good peaceful relationships and consensus was really important because he's was coming off of Bush. And Bushism was probably we should be the police of the world. Clinton, I have no idea what his foreign policies were, but he probably my guess is he probably had a consistent one. So, you could call this whatever you want. I call the book challenge smart enough to vote, but you could call it 10 issues you need to know before you vote or the 10 most important issues in the United States or whatever you wanna call it. Again, pick issues, pick an issue, and then every 1 to 3 days, finish a chapter. So taxes, you could just start with Google or Wikipedia. Here's all the issues with taxes. Here's some history, and here's kind of a strong argument for or against raising taxes or lowering taxes. Here's 5 reforms that will help, in the black lives matter movement. Here's, you know, the problem with having too high tariffs. You could end up with the great depression which happened after the Smoot Hawley tariff. Blah blah blah. And again, you're all gonna have different issues. You're all gonna have different histories of those issues. And you're all gonna have different opinions on those issues. Some people are pro life. Some people are pro choice. Some people are pro life for science reasons. Some for religious reasons. Some are pro choice for feminist reasons. Some for science reasons. So and there's a history to this. What's the history? So on and on. Here's another 30 day book challenge. I call this one weird science, but you could call this anything you want. You could say you could call this 10 weird inventions that are going to shape the future or ten things that are gonna surprise you in 2030 or whatever you wanna call it. So but it's I call this 30 day book challenge weird science. What's an example of weird science? Well, have you ever heard of fecal matter transplants? So what a fecal matter transplant is is you take your s**t and you put it in the a*s of another person. Sorry to be so explicit. I don't like saying the word poop or butt. s**t and a*s seem more appropriate. I'll I'll I'll describe it in terms of this is a real science experiment. So they took the s**t of a baby rat and they put it in the a*s of an a very old rat that was about to die. And then they took the s**t of the old rat and put it in the baby rat. The baby rat started to exhibit features of very quick aging and the old rat started his lifespan was extended. He started to be youthful and run around again. And why does this work? Well, there's a lot of research being done in the gut what's called the gut biome, like how your bacteria, which is really the original, you know, in evolution, like, a 1000000000 years ago, we were just a a protoplasmic stomach basically. So we've all evolved from the stomach. You have more brain cells in your stomach, I think, than your brain. But, there's a lot of evidence that your your gut bacteria influence your personality, influence your health, change your health. It's basically you are what you eat, or you are what somebody else s**ts. So fecal matter transplants, I do not believe they have done it on humans, but when they do, I'm I'm signing up for it. I'm gonna get, a a a a young person's s**t up me and maybe I'll live forever. Who knows? So that's fecal matter transplants. It's an unusual thing in weird science. Here's another one, you know, quantum computing. Could re research that. You know, right now we're about to roll out 5 g for the phone networks. Well, what does 10 g look like? Another thing is clones. Are clones really possible? Is is is our time machine you know, is is is warp drive from Star Trek possible? Like, there's all this stuff from Einstein that maybe you could bend space. Could that make warp drives pop I don't know. Weird science. Come up with your own 10 things. Tell what the science is. Describe it. Tell any scientific research that has been done on this, like I did with fecal matter transplants, and you could easily look up quantum computing and what 10 g might mean and and, clones. Tell if there's any how close we are. Maybe tell what you would do if this you know, tell a little story or tell a story of someone who's tried to clone themselves or who knows. So that one's called the 30 day book challenge is called weird science, but you could call it, you know, the unexpected future or to, you know, 10 10 unusual things you're going to see in 2030. Or you could say you could just call it like fecal matter transplants and 9 other, crazy things that could save your life. Again, you'll all come up with 10 different things. You'll all, you know, write up a chapter every 2 or 3 days. Do your cover on 99 designs dot com. Make it totally wild and scientific and hit publish. So I've given given 3 ideas so far. The 101 technique, the smart enough to vote technique, the weird science technique. Here's an here's a 4th one. 4th one. I call this one what would Jesus eat? Or you could call it what would Mohammed eat, what would Buddha eat, what would Krishna eat, what would mother Teresa eat, what would Lao Tzu eat, what would Confucius eat, what would Moses eat, what would Socrates eat, or you could combine all those. You could pick ten important religious figures or people you admire and just talk about their diets. Like, you know, so the book could be so here's the thing. This book could be inspirational. So like if you did what would Jesus eat or even if that's a chapter in your book, it could be inspirational like what what were some of the quotes of Jesus that inspired you the most and why? And what would his diet be? Well, we know he lived in 0 AD in the Mediterranean area. So it's probably similar to a Mediterranean what we call a Mediterranean diet now, you know, rice, grape leaves, feta cheese, eggplant, hummus. I don't know even I don't even know what some of the chickpeas, You know, various vegetables. And you could tell there's all sorts of, nutritional effects of, benefits of the Mediterranean diet. Dan Buettner who's been on my podcast. He wrote a book called the blue zones about people who live, about areas in the world, 6 areas in the world where people unnaturally live to be have high quality of life past the age of 100. And he talks about their diets in the blue zones. So, it turns out the mediterranean diet is one of those blue zone kinda diets. So it's actually a good diet if you have a chapter, what would Jesus eat? The Jesus diet. So it's inspirational. It's a good diet. It's nutritional. There's science. There's history based. Like, well, did he eat chickpeas or did they have hummus already? Or did they have some other foods? You know, you have to research the history that was going on then. Who was ruling the different food sources? And how would people get food? Like, they probably didn't get steak that much. Or were they mostly vegetarians? Or what meats did they eat? Did they eat goat? Did they eat lamb? I have no idea. Did they eat sheep? Wasn't he a shepherd? You know, I have no idea. Then do the same thing with Buddha who was certainly a vegetarian. Or Moses who was certainly not a vegetarian or Socrates who I don't know what the hell he ate. Or you could do it then you this is great for sequels. You could do diets of the saints, diets of today's, world leaders, diets of the super athletes of history. And remember, it's inspirational, it's diet, it's nutrition, it's motivational, it's science, history. This is there's so many categories where you can make this a number one Amazon bestseller. There's sequels. Just pick pick a different one every day. Start the research. Write a chapter every 2 or 3 days. Maybe even discuss other people now using you know, you discuss the science of the diet. So you so first, who is Moses? Who is Jesus? Who is Mohammed? Give some inspirational stuff. Give the diet based on historical research that you do. Give the science, like, why might this diet be the best diet for you. Give maybe a story of people doing that diet and whatever and and then move on. And you have 10 different diets. Maybe even it's a good diet to rotate through all the diets. Like, 1 month this, 1 month that, you know, to keep variety. So, anyway, that's the 30 day book challenge, what would Jesus eat. So what have we covered? Last week, we did 10 sign 10 scientifically proven habits to blank. We also did what I call the religion technique. Then in this time, we did the 101 technique, smart enough to vote technique, we did what would Jesus eat and weird science. All of these are good 30 day book challenges. I'll top it off with a 5th one for the day, 7th one for this little series which is the 30 day book of 30 day book challenges. Come up with your own 30 day book challenges and write a book of 30 day book challenges. I think that would be enormous and I will if you write that, I will definitely mention that and give you full credit. Heck, you know what? I just came up with this idea. I might. I'm excited. I might do this idea. So you have to beat me to it. But if I do it, I probably won't. But the the whole point is is that these are all books that everybody could do, and I guarantee you, you will I'm seeing it right now because probably 40 to 50 people or more have sent me their 30 day their books from the 30 day book challenges. They are all a 100% different, and they're all using the same broad outlines that I've been describing. All of these books could be done in 30 days. All of these books, are can you know, are easy to write, easy to research. There's opportunities for sequels. They're easy to market. Like, even, you know, like, the 101 thing, you know, that's so many sequels. 10 scientifically proven habits, so many possible sequels. What would Jesus eat, so many possible sequels. Weird science. Definitely, there's gonna be thousands of sequels. If I just Google right now, I'm gonna just Google. This is the way I do research. I'm just gonna Google the weirdest gadgets and let's see what I come up with. First off, it came up with the weirdest gadgets. It filled it in before I could stop it. It has the 40s weirdest products on Amazon. Here's a, the well, these are not that weird, but here's the a Mac inspired candle, meat shredder claws. Yeah. I don't know. I don't like that one, but weird gadgets. Let's just say. I don't even know what these things are. There's an a d g I DJI Osmo Pocket. There's a Power Dot 2 point o. There's an Ember smart smart mug. What's a smart mug? Does it tell you how much to drink? Hold on. Everything is getting smart these days. Ember this looks interesting. The ember temperature control smart bug mug. I might need this because my coffee I'm a slow coffee drinker, and my coffee always gets cold. Boom. I think I'm gonna I'm gonna order this right now. It's $99 but it keeps your coffee warm. Oh, and there's a 2 pack here. Oh, and here's one that looks like a flashlight. Anyway, see what I mean? There's a lot of fun things you could do. By the way, what if you did, the weirdest gadgets of all and you sold them in your store, but you used affiliate links to actually, sell them, you can make money that way. That's another way to do it. Or you could do a podcast, a weird gadget, a month where you interview the inventor of that weird gadget. Or you could, this gives me an idea. What about the 101 weirdest patents? If you go to Google patents let's do this right now. I'm gonna go to Google patents. Bet you didn't even know Google had Google patents. This is a great resource because you could find patents that are about to expire. So what should I Jay, what should I search under Google patents? I have to think of something weird. Jay, unmute yourself. Let me see. How about I just search toilets? So I'm gonna let's find a weird patent on toilets. So Google patents. The automated flap and cup cleaner water saving toilet, does that mean it saves the water from your flush and then uses that to clean the toilet? I don't know. That's weird. Here's a toilet flushing control apparatus granted in 1987. There's an automatic toilet flushing system patented in 1999 by John Gurewitz. What does it do? It's an automatic toilet flushing system for use with toilets in either commercial or private dwellings. It comprises of a replaceable water tank top or tank lid carrying the major components of the system. The timing is adjusted so that raising and lowering of the lid of the toilet seat will not interfere with operation in the sense okay. So it's like what you see in an airport. Maybe this is what you see in an airport where you go to the bathroom and you never have to touch anything, and it uses sensors to sense when you're done and you've gotten up or you've left the stall and then it flushes. So let me see. I'm gonna Google the this guy, the inventor, John Gurewitz. Might have to have John Gurewitz on Side Hustle Fridays to talk about how to make, inventions. No. I don't know. He all I only see him about the patent. Maybe someone else had an automated patents. I don't know if he ever actually made his patent. I'm gonna have to, like, Facebook friend him. Oh, here's something. Oh, no. That's again about, database of patents. He might never have used this patent. Well, he could have made 1,000,000,000. Yeah. Here's what I'm gonna do. I'm gonna type in fecal. Let's see what comes up. Indwelling fecal diverting device. Composition for fecal floral transplantation. So this is actually so how you mix plants. Freeze dried fecal microbiota for use in fecal microbial transplantation. Boom. This is there are already where our great minds think alike. Elect electrical muscle stimulation to treat fecal incontinence and or pelvic prolapse. Well, that does seem like a way to get rid of constipation if I am electrocuted. One more. One more. How about how about a time machine? I don't think there's time machine in there, man. Alright. Let's see. Simulation system. No. No. No. No. No. It's like they're combining real time machine learning. Right. Right. Boy, yeah. No time machines. I had someone once pitch me a time machine in a, a VC pitch once, actually. What about, teleport? Come on. There's gotta be some some weird things here. What about what about rocket? Oh yeah what's a what's a re that's that's could be or what about nuclear? No let's do rocket no no no yeah I don't think you can do nuclear in there there's 66,000 results, so I'm gonna sort by newest. Let's see who's working on the newest rockets. Advertising on autonomous or semi autonomous bill vehicle exteriors. So this is a patent for placing an ad on a fleet of rockets. What? Alright? I I you know, if basically you know, it's like if there's vertical lift offs, which which Uber is working on, a lot of companies are working on, maybe these advertisements in the air. Let's see. Alright. What was the last thing I said I was gonna do? You say you have a fun one, but you didn't tell me what is that. Oh, no. I I forgot it now. Oh oh, no. No. You know what I wanna do? I wanted to Google Google. What's Google up to these days? What are they patenting? Here's automatic application updates. This could be scary, this one. A method for updating an application on a mobile device includes accessing application management information on the mobile device. So this means Google is filing a patent for going onto your phone in the middle of the night, going into your application, and potentially the private data there. I don't know. I'm just guessing. And changing the application. You know, it's kinda like how they do an operating system update, but they're doing it, a little bit more deeply with applications. Let's just let's find one more Google one. Let's find something really scary. Can I I'm one I'm I wonder if you can find an Apple in a Google patent? Oh, yeah. Let's see. Yeah. Oh, yeah. You do. Yeah. You can. Touch input cursor manipulation. We should just do a podcast about weird patents. I know. An electronic device selects content and moves selected content displayed on a touch screen. Oh, you know what it is? It's like this is pretty cool actually. And I wish they had this on phones, but they don't. Basically, with your finger, you should be able to kind of cut and paste or move text around on the screen. And right now, no phone can do that. Right? No. You can you can you can cut and paste. Like, you just have to select it using your finger, and then you have to click it one more time, a drop menu, and then you have to select cut. But it doesn't do it automatically. So this one actually, though, it according to this patent, it moves the tech you could see the text moving around, which I don't think you can do. Think you can do. No. It's like you could just move the cursor around. Yeah. Here's an intelligent digital assistant in a multitasking environment. Oh, okay. Maybe this is r two d two for me. Mhmm. Let's see. So, basically, an AI determines what your intent is. Are you are you performing a task using a search process? Are you doing an object managing process? I don't know what that is. But like for instance, let's say I search on, you know, Hawaii. And the intelligent assistant figures out that I'm trying to book a vacation. And it knows when I have a vacation blocked off in my calendar and it helps me book the vacation. I don't know. Something like that. Right. Anyway, this is the we've given 6 altogether between last week and this week. Given 6 30 day book challenges. I read out you some book titles of some books that were finished. I explained some of the business model. At some point in the future not so quickly next week we'll do something completely different it'll be another multi $1,000,000 business idea which I will describe next Friday on side hustle fridays but I hope you enjoyed this. Please, please, this is really important. This is a new experiment doing these side hustle Fridays. I wanna know if you enjoy it, if you want me to continue it, if you have any ideas for topics or if there's things specifically you wanna learn or if you have questions, leave a review on Apple Podcasts. That helps me so much. You cannot even imagine. I I thank you so much in advance. Let me know if you do a review. I I really appreciate it. But also let me know if you want us to continue side hustle Fridays. I enjoy doing it. I'm really excited about this stuff and I think in now in this in this period we're going through so many people are transitioning into different careers or industries or whatever. This stuff's more important than ever. And I'm consolidating all my ideas into these side hustle Fridays. So you can either leave a review or text me at 203-590-8607 or tweet. And and if you if you tweet about a book 30 day book challenge that you wrote and you made a book, then I will retweet it and I'll talk about it here at some point. And stay tuned for next week. I have a huge huge idea. It's it's it's it's a multi multi $1,000,000,000 industry that doesn't even exist yet but will exist starting right now and I will tell you step by step how to build up in that in that industry and see you next week. Thanks so much and don't forget please put a review or send me a text at 203-590-8607 or tweet me at jaltacher.
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