SME Experts (AUS)

SME Experts with Craig West

Practical tips to make your business a success. From cyber risk to self-managed super funds, SME Experts covers the topics you need to understand in order to take your business to the next level. Following the success of Mark Bouris' popular podcast series The Mentor, this series is a must listen for any small to medium business owner.

SME Experts is supported by a complete set of additional templates and checklists available at in our resources area.

Host Craig West is a strategic accountant with over 20 years' experience advising business owners. As Managing Director of Succession Plus and CEO of Mentored, he is passionate about helping business owners achieve the success they deserve. Craig has written four critically acclaimed books on employee incentives, succession planning, asset protection and exit strategies.


SME Experts (AUS)

The Cost you Can't Afford to Ignore

When it comes to insurance, cutting corners is a huge risk for any SME. Host Craig West, from, discusses how to protect your business in the case of an unexpected event, with Mario Cuenca from Emjay Insurance.
00:22:33 4/15/2019

Past Episodes

Don't get left behind. Host Craig West from Mentored, speaks with Managing Director of Struber, Julie Castle, about how a culture of innovation can improve business performance and how to create one in your workplace.
00:19:11 4/8/2019
Score extra funding for your SME. Host Craig West chats to Marcus Webb from BSI Grants to find out what government grants are available and what your business needs to do to qualify for them.
00:23:18 4/1/2019
Elevate the credibility of your brand. Host Craig West, chats with founder of Wordstorm PR, Monica Rosenfeld, about top mistakes SMEs make when pitching mainstream media and how to avoid them.
00:31:47 3/25/2019
Are you an empathetic leader? Host and CEO of Mentored, Craig West, speaks with Daniel Murray from Empathic Consulting about the direct impact empathy can have on business performance.
00:27:21 3/18/2019
Market and grow your SME using social media. Host and CEO of Mentored, Craig West, chats with entrepreneur and business mentor, Matt Purcell, about which platforms you should be across and how to nail the perfect post.
00:26:53 3/11/2019
Performance-based hiring. Host and CEO of Mentored, Craig West, speaks to Tom Hitchcock from Purple Patch Consulting about new recruitment technique that will save you time and money down the track.
00:18:30 3/4/2019
Nail your sales technique. Host and CEO of Mentored, Craig West, speaks to author of Unlock the Game, Ari Galper, to find out how to overcome rejection and shift your sales mindset.
00:19:29 2/25/2019
Marketing to bottom line. Host and CEO of Mentored, Craig West, speaks with Kelly Berger from Business Simplicity about the importance of putting systems in place so that you can concentrate on making more money, improving staff workflow, keeping things running while you're not there and - when the time comes - selling your business effectively.
00:23:00 2/18/2019
Get "sticky" with your customers. Derek Baines from Qantas Business Rewards explains how to earn the trust of your customers, the importance of repeat traffic and how you can utilise the loyalty programs of other businesses, to save your small to medium business money.
00:19:29 2/11/2019
Cashflow is key when it comes to small business. Sarah Stein from Miss Efficiency explains how to avoid a cashflow hole, what to do if you find yourself in one and the most headache-free ways to juggle your bills, invoices, payroll and tax payments.
00:28:37 2/4/2019

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