As many as 40 percent of students who intend to go to college don't actually show up to their new campuses in the fall. Education researchers call this phenomenon "summer melt," and it has long been a puzzling problem. These kids have taken the SATs, written college essays, applied to and been accepted by a school of their choice. Often they've applied for and received financial aid. So why would they not show up at college? This week, we bring you a 2017 episode looking more closely about the problem - and one way to address it.

LATEST EPISODE

Hidden Brain

The Sorting Hat

The desire to find our tribe is universal. We like to know who we are and where we belong. This fascination has led to a thriving industry built on the marketing and sale of personality tests. These tests offer individuals - and, increasingly, employers - quick and easy insights that can be used to make some of life's biggest decisions. But most fail to stand up to scientific scrutiny. This week, we revisit our 2017 episode about the world of personality testing, and explore the many different ways we assess personality and potential - from the Chinese zodiac to Harry Potter houses to the Myers-Briggs test.
00:50:06 4/15/2019

Past Episodes

For generations, living openly as a gay person in the United States was difficult, and often dangerous. But there's been a dramatic change in public attitudes toward gay people. This week, we explore one of the most striking transformations of public attitude ever recorded. And we consider whether the strategies used by gay rights activists hold lessons for other groups seeking change.
00:52:14 4/8/2019
Chaos is a part of all of our lives. Sometimes we try to control it. And other times, we just have to live with it. On this week's Hidden Brain, we bring you two of our favorite stories about coping with chaos. They come from our 2016 episodes "Panic in the Streets" and "Embrace the Chaos."
00:51:14 4/1/2019
In December 1988, two pairs of twin boys were born in Colombia. One twin from each pair was accidentally given to the wrong mother ? a mistake that wasn't discovered for decades. The twins' story is a tragedy, a soap opera, and a science experiment, all rolled into one. It also gives us clues about the role that genes and the environment play in shaping our identities. We talk with psychologist Nancy Segal about her work with twins, and her encounters with these now-famous brothers. For research related to this episode, please visit https://n.pr/2uvpvPe
00:30:19 3/25/2019
All social classes have unspoken rules. From A-list celebrities to teachers, doctors, lawyers, and journalists ? there are social norms that govern us, whether we realize it or not. This week on Hidden Brain, we look celebrity culture, as well as another elite group: the yoga-loving, Whole Foods-shopping, highly-educated people whom one researcher calls the new "aspirational class." This episode is from December 2017.
00:47:15 3/18/2019
From stone statues to silicone works of art, we have long sought solace and sex from inanimate objects. Time and technology have perfected the artificial lover: today we have life-size silicone love dolls so finely crafted they feel like works of art. Now, with the help of robotics and artificial intelligence, these dolls are becoming even more like humans. This week we talk with researcher Kate Devlin about the history of the artificial lover, and consider what love and sex look like in the age of robots.
00:28:54 3/11/2019
You own your body. So should you be able to sell parts of it? This week, we explore the concept of "repugnant transactions" with the man who coined the term, Nobel Prize- winning economist Al Roth. He says repugnant transactions can range from selling organs to poorly-planned gift exchanges ? and what's repugnant in one place and time is often not repugnant in another.
00:32:31 3/4/2019
Annie Duke was about to win $2 million. It was 2004, and she was at the final hand of the World Series of Poker Tournament of Champions. But as a woman at a table full of men, she wasn't sure she deserved to be there. In this week's Radio Replay, we tell the stories of two people who grappled with gender stereotypes on the job. Annie Duke shares her experiencing at the World Series of Poker, and then we hear the story of Robert Vaughan, a former Navy sailor who decided to pursue a new career as a nurse.
00:49:24 3/1/2019
Our modern world is saturated with awards. From elementary school classrooms to Hollywood to the hallways of academia, there's no shortage of prizes ? and people who covet them. Yet we rarely stop to ask, do they work? We pose that question to economist Bruno Frey, who argues that awards can have a powerful, positive effect on our behavior ? but only if they're designed well.
00:28:09 2/25/2019
In 1924, a 17-year-old girl was admitted to the Virginia State Colony for Epileptics and Feebleminded. The superintendent of the colony classified her as "feeble-minded of the lowest grade, moron class." With that designation, this girl, Carrie Buck, was set on a path she didn't choose. What happened next laid the foundation for the forced sterilization of tens of thousands of people. This week, we revisit a 2018 episode about the eugenics movement and one of the most tragic social experiments in American history.
00:41:31 2/18/2019
Today, more and more of us are living through the people on our screens and in our headphones. It's a world just beyond our reach, where we can get the ocean without the seaweed and sunsets without clouds. Where we can experience love without the risk of rejection. It's not real, but for many of us, it's close enough. This week, we explore the dangers, and the delights, of living vicariously.
00:50:00 2/11/2019

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