Seth Goldman, Co-Founder & TeaEO Emeritus of Honest Tea and Executive Chair of Beyond Meat. Honest Tea is the nation's top selling organic bottled tea, specializing in beverages that are organic and Fair Trade Certified?. In March 2011, Honest Tea was acquired by The Coca-Cola Company, becoming the first organic and Fair Trade brand in the world's largest beverage distribution system. Honest Tea and Honest Kids is sold in more than 130,000 stores in the USA and Europe. In my conversation with Seth, he provides a glimpse into strategies he's used to Optimize Relationships & Tap into New Markets during his company's wildly successful 20-year journey.