Mediaweek (AUS)

Samsung questions the efficiency and costs of programmatic advertising tech

Samsung’s head of media Beau Curtis has concerns about adtech returns and wants industry to move beyond media metrics to business results for marketing to build boardroom cred. He talks with Mi3 Executive Editor Paul McIntyre, IAB’s CEO Gai Le Roy, Adobe AdCloud's regional boss Phil Cowlishaw and Brand Traction’s Jon Bradshaw.

Mediaweek (AUS)
00:26:24 7/8/2019

Past Episodes

Stan’s CEO Mike Sneesby opens up with Mi3 Executive Editor Paul McIntyre on what's next in the streaming wars, a 40% lift in daily viewing time on Stan, plans for 3 million customers and why he’s holding to a no ads policy.    
00:21:43 8/19/2019
With pitching, procurement and transparency back on the boil, Mi3’s Executive Editor Paul McIntyre talks to former Commbank media GM Jen Davidson, now at Tumbleturn Media, Trinity P3’s Darren Woolley, Slingshot’s Simon Rutherford and Brand Traction’s Jon Bradshaw about hollow claims and meaningful change.
00:20:32 8/12/2019
Online tradie marketplace Hipages wanted to reduce its heavy reliance on Google Search. It tried TV to build its brand and short-term sales took off too. Stuart Tucker, Hipages chief customer officer, talks to Mi3’s Executive Editor Paul McIntyre about his secret sauce.  
00:21:59 8/5/2019
Privacy probe: The ACCC’s digital platforms report is finally out and it’s a beast. Mi3’s Executive Editor Paul McIntyre covers three critical developments with Southern Cross Austereo CEO Grant Blackley, Mutiny’s managing partner Henry Innis, Brand Traction’s Jon Bradshaw and the regulatory affairs heads at Nine and News Corp, Clare Gill and GK Schubert.
00:33:02 7/29/2019
Media Federation board members come out swinging in defence of the smarts, curiosity and hunger of agency talent in their twenties and thirties in a robust debate with Mi3’s Executive Editor Paul McIntyre. The MFA’s industry-wide shutdown in October for MFA EX is just the start.  
00:31:11 7/22/2019
Mike Doyle, head of marketing at 70-store fashion chain City Beach, talks with The Lumery’s Raj Kumar and Mi3’s Paul McIntyre about why marketers feel “locked-in” to their expensive customer experience and Martech investments.
00:20:02 7/15/2019
Regulator's romp: The ACCC's investigation into the digital platforms is now with the federal Government and the implications could be profound. Mi3 Executive Editor Paul McIntyre puts GK Schubert and Clare Gill, who lead government and regulatory affairs at News Corp and Nine respepcitvely, into the pit with Omnicom Media Group’s Kristiaan Kroon. Everything professionals in marketing, agencies, media and tech need to know is here.
00:25:22 7/1/2019
Regulator's romp: The ACCC's investigation into the digital platforms is now with the federal Government and the implications could be profound. Mi3 Executive Editor Paul McIntyre puts GK Schubert and Clare Gill, who lead government and regulatory affairs at News Corp and Nine respepcitvely, into the pit with Omnicom Media Group’s Kristiaan Kroon. Everything professionals in marketing, agencies, media and tech need to know is here.
00:25:22 7/1/2019
Regulator's romp: The ACCC's investigation into the digital platforms is now with the federal Government and the implications could be profound. Mi3 Executive Editor Paul McIntyre puts GK Schubert and Clare Gill, who lead government and regulatory affairs at News Corp and Nine respepcitvely, into the pit with Omnicom Media Group’s Kristiaan Kroon. Everything professionals in marketing, agencies, media and tech need to know is here.
00:25:22 7/1/2019
Regulator's romp: The ACCC's investigation into the digital platforms is now with the federal Government and the implications could be profound. Mi3 Executive Editor Paul McIntyre puts GK Schubert and Clare Gill, who lead government and regulatory affairs at News Corp and Nine respepcitvely, into the pit with Omnicom Media Group’s Kristiaan Kroon. Everything professionals in marketing, agencies, media and tech need to know is here.
00:25:22 7/1/2019

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