In early 2021, a new product went viral in health and wellness spaces on Facebook. Black Oxygen Organics (or BOO) was an MLM selling what was touted as the "miracle cure." What was it? It was mud. Actual mud that people were eating, drinking, bathing in and giving to their babies and pets. Many claimed it cured their COVID symptoms. But this product was not what it claimed to be. What was it actually doing to people? The man behind it all was Marc St-Onge and he watched as millions of orders flooded in.
