Jerry "The King" Lawler - Part Two (SAS CLASSICS)

Transcript

This isn't your average business podcast, and he's not your average host. This is the James Altucher Show. Part 2 of how to make money with your podcast, whether it's big, small, medium, general audience, niche audience, super niche audience. By the way, in terms of, coming up with a podcast topic and I think we discussed this a little the other day, but, you know, there are a lot of podcasts out there that are interview podcasts. Like, oh, I'll just interview all my favorite heroes, which is my style. A lot of podcasts were like that that started between, let's say, 2010 2015. But then it became there were so many interview podcasts out there. It became important to be a little more niche, and we discussed that a little bit. But I think be clever. And and there's also kind of these serialized even fiction podcasts, like Serial, for instance. Then there are these podcasts where they're heavily, heavily research driven nonfiction, and they don't come out as often, but they're still great and have huge audiences like hardcore history with Dan Carlin. Dan Carlin's been on my podcast, and he described how he got started with his hardcore history. He probably researches for months and reads hundreds of books to do one single podcast, but he's got an enormous audience, and he's such a smart guy. And he definitely doesn't have a PhD in history or anything, and that was part of his nervousness when he started his podcast. But that's the great thing about podcasting. You it's literally a choose yourself, medium. Like, you don't have to be a certified expert. And I would say Dan Carlin probably is one of the best historians on the planet, but, you know, who who cares? He doesn't have a PhD in history. So if I was thinking of starting up a podcast right now, I would think of really niche, interesting topics or stories to tell. I would play around with the time format. They don't have to be, like, an hour long. They could be 3 minutes long. There's even, like, a podcast about DND. Like, they they are, like, people talking about DND on the podcast, or they play DND on the podcast too. Like, you can literally turn your podcast into a game show if you want to. Yeah. Or do, you know, here's my favorite books podcast or, you know, books I read on the toilet podcast and do the podcast from the bathroom. That's a bad idea, but that's the let yourself play with any kind of idea you want. Yeah. Like, I have a idea about a podcast for myself, actually. I think I'm studying. It's called the meme podcast. Talk about all the memes that's out there. That would be fun. Yeah. Yeah. Because I know not a lot of people know what it's meme, and some people even call it a meme. It's it's weird. But, like, but, you know, like, PIM culture has been around for so long. I'm sure it's gonna be interesting, you know, like, like, topics for even for older people to catch up with the youngster. You know? Yeah. And I I just saw another podcast, a friend of mine's doing, and now I'm trying to remember the title. But, but it was basically each episode analyzes another great song and what makes that song great. And I think that's you know, music is definitely the most popular content on the planet. Like, you you'll never see a comedy routine get 3,000,000,000 views on YouTube, but you might see a song get 3,000,000,000 views. So podcasts that analyze the best songs, that's probably a good idea too. But I wanna get into continuing our list of how to make money from podcasts on Side Hustle Fridays on this this past Friday. We talked about ads, sponsorships, affiliate deals, and Patreon, which are all great ways to make money with podcasts. And in particular, I wanna point out that there are differences between sponsors. Most people do not talk about or even aware of affiliate deals. I don't know of any other podcast except for mine, really, which does affiliate deals. And Patreon is such a valuable way this past year. I've seen a lot of podcasters literally get rich on on Patreon regardless of their audience. Now let's talk about a few more ideas. Jay, when's this one coming out? It's coming out Monday. Monday. Okay. Gonna just blitz right through these. And then oh, by the way, on Friday, also on side hustle Fridays, when I was talking about ads, we also discussed an entire business model where you could make money off of the ad slash podcast concept without being an advertiser and without having a podcast. So if anything, if you're looking for a side hustle and then you don't wanna do a podcast, just listen to that one part, and it's a completely different side hustle that I think could be a multimillion dollar business that we briefly cover in that one. So let's dive into this. I've already got some exciting ideas for next side hustle Friday, but let's let's finish this one off because there's other ideas for making money on podcasts. And the first one is merchandise. So, right now, wearing a shirt that says the James Altucher Show, or I have glasses, you know, like drinking glasses that have the James Altucher Show logo. You know, people suggest that I sell you know, I always talk about how I write down my idealist every single day on waiters pads, and I actually have a waiter's pad right in front of me with the James Altucher Show logo on it. So that's potential merchandise for me. I've seen all sorts of merchandise. Like, on for History Hyenas, they have, T shirts with reality is just a suggestion. They have T shirts for Wei Jiang Jing, which is a catchphrase that they use. And I suggested to them that they do that shirt, and they did it. There was another one for the show in hot water. I made a suggestion for a T shirt. Oh, oh, maybe, Wuhan, athletics for the University of Wuhan T shirts. And they I I have one of those somewhere. What are some other idea? Have you seen some good merchandise on any podcast, Jay? Well, it seemed like I don't know if this is considered merchandise, but I've seen a lot of the podcast that give out stickers. So, like, they give out stickers. The smart thing they do is they have the QR code on the sticker as well. So they give out the stickers to their fans, and then the fans gonna pass it to their friends. So let's say if I'm trying to reintroduce you to their podcast, I can say, hey. You know, take this card. There's a QR code on there. They can scan the QR code and their friends, even though they haven't listened to the podcast before, they can subscribe to the podcast right away. So merchandise other than, you know, making money, it's also a good way to to promote the the podcast as well. That's a really good point because you're probably not gonna make a $1,000,000 from selling merchandise on your podcast, just realistically, even if you have a super popular podcast. But it's a good way to promote ideas and things. So for instance, you know, out of my 25 books that I've written, and it's not a bragging thing to say I've written 25 books because maybe 20 of them were god awful, but my my best selling among the 20 books 25 books and my favorite is the book choose yourself, which which many of the listeners have read. If I were to say I've only written one book, choose yourself would be the book I say. That said, I have a book coming out February 23rd of in a few months, and I am super proud of it. I consider it conceptually not quite the sequel of, but a new an advancement in my thinking on how one can choose yourself as quickly as possible. It's called skip the line. I'll talk more about it in a future podcast, but it's about, you know, in today's day and age, finding your passion. And no matter what age you are, quickly skipping the line so you could be in the top 1% of your industry, career, passion, whatever. And to be to make money, to monetize, a passion, you need to be in the top 1% of it. But everyone always says, oh, no. You can't do that. You gotta spend 10000 hours. You gotta be younger. You gotta have a degree, blah blah blah. And I give so rather than just reminding people that they could choose themselves, I give specific techniques that I've used and hundreds of others have used to literally skip skip the line, to learn fast, to be creative faster, to monetize faster, and how to think about all of that. It's like a framework for for doing this. So I'll just say right here. That's merchandise, but you don't have to buy it from me. What would really help me is preorders. Because what happens is the publisher looks at preorders, the bookstores look at preorders, and then they buy more books. So if you preorder from bn.com, barnesandnoble.com, or if you preorder from Amazon.com, let me know, and I'll figure out some giveaway for anybody who preorders and and, you know, is able to show me that they preordered. You can email me at altature@gmail.com. Preorder, skip the line, and I'll figure out some way any preorders can benefit, but I'm I'm I'm more excited about this book than any other book I've ever written. So skip the line. That's my merch for the day. Boom. Oh, oh, and then and so this sort of goes into the next category, but not quite. Write a book. And so and so here's the thing. This is not about Skip the Line because Skip the Line's not a book written about my podcast. But, you know, a a year or so ago, I realized, oh, I've interviewed 15 billionaires on my podcast. Maybe more now. Jay, how many it's probably, like, 20 billionaires overall that because in the past couple weeks, interviewed some billionaires. But, billionaires have some habits in common, and it's interesting to see, well, what are the habits billionaires have in common? And they also have some habits individually that are all interesting. So I wrote a book a 100% based on my interviews called think like a billionaire, and I published it, just exclusively on Scribd. But by the way, Jay, that that exclusivity is over, so I could put that on Amazon now. Yeah. I think so too. Yeah. Because, it it came out pretty I think last year, I'm pretty sure. Like, yeah. Yeah. At least, like, in November or something like that. So yeah. So it was just a 6 months exclusivity. Let's put that on Amazon anyway. Let's make it as cheap as possible. But my point is, you can take the content of your podcast, and it doesn't matter how many listeners you have. Like, let's say you interview well, I'll just take an example from from my podcast. Like, I've interviewed maybe 30 comedians. I could take all these comedian and write a book called think like a comedian and get the transcripts of the interviews, edit them, and write and provide my own commentary and write intros for each one and combine them all together and publish a book. Or even faster even faster, I can combine all of those podcasts because not everyone has listened to those podcasts. People pick and choose which episodes they listen to, and not everyone's aware of my podcasts anyway. But I can make an audiobook. And by the way, audiobooks right now, I believe I don't know the statistics on this, but I know I make more money now from my older audiobooks than from my my paperbacks and Kindles. Let me just see. Audiobook sales statistics. Yeah. And then we talked to a lot of different, like, publisher as well. Like, they they sell, like, audiobook's done way better than the traditional, paperback. Right? Right. Well, I'm looking that up right now. So, audiobook trends and statistics. Let's see see what this says. As usual, my computer is not working for some reason. Oh, it's it's slow. It's a slow connection, to Goodreads. Oh, no. This is not Goodreads. It's good reader.com. Very slick for this website, Good Reader. Makes me I thought I was going to Goodreads, but it's not anyway, not showing up. Oh, here we go. So audiobook sales increased by 16% in the US and generated over $1,200,000,000 in revenue Wow. Up from 940,000,000, so an increase of 25%. And by the way, ebooks only made 983,000,000. So audiobooks are going up. I'm working on an audiobook right now, actually, on a different topic, which is just basically a collection of interviews I'm doing. It's unrelated to the podcast, but a a collection of interviews I'm doing. I'm working on with, Charlemyne the god, who's been on this podcast, and he's the the radio host of the show The Breakfast Club, reporting together this audiobook. But, basically, you could take just a bunch of your interviews on your podcast or or or stories you tell on your podcast, combine them together, maybe say some intros and outros, and now you have an audiobook. And, you know, right now, I can take I've done over how many episodes have we done of this podcast? It's 600. It's probably 660, close to 700 now. Because of all the side hustle Fridays too. We don't count those as episodes. So I could take, like, for instance, all the side hustle Fridays and just within the next week, because I all already do intros of those. I could just combine those into an audiobook, upload it to Audible and Amazon, and then I have an audiobook. I probably could take out of this podcast right now, I could probably make 30 different audiobooks. And then it's not such a big leap to take the trans it's a little harder. Get the transcripts, Edit them. You have to edit them pretty heavily. Write intros and outros and and make a book. And you could say, oh, you know, well, you know, is that really writing a book? And what's writing a book? You don't I don't have to write, you know, War and Peace. It's it's it's information that I know a lot of people haven't heard. I could take the most valuable information, so I'm I'm curating my own podcast, what's the most valuable components, turning it into a book or an audiobook, and boom. The perp the and I've talked spoken before about the benefits of doing a a book. You know, it's it's there's a credibility benefit. You can make money. You could get consulting gigs. You could get speaking gigs. You could tell people you wrote a book. So use your podcast as a platform to repurpose the content and write books. And while we're on the topic of repurposing content, this won't make you as much money, but every podcast you do, take 10 things I learned. Like, if you have on Richard Branson on your podcast, 10 thing write an article. 10 things I've learned from Richard Branson. Put it on LinkedIn, Medium, Huffington Post, wherever you wanna put it on. Put it on your Facebook page, and it's just another way to expose people to your content. Article writing might not be you might not monetize, but maybe you've read enough articles, that turns into a book. So always think about repurposing content. So that's books, videos. Joe Rogan, is an a good example of this. I have not once listened to Joe Rogan's podcast on a podcast platform. Like, I've no I've never opened up my iPhone, clicked on the podcast app, and downloaded a Joe Rogan podcast. That said, I watch quite a lot of Joe Rogan podcasts on YouTube. He posts, his podcast on YouTube, and now, of course, Spotify is the full podcast. But the clips, he clips all the time, so you don't have to just post your whole podcast on YouTube. In fact, maybe you shouldn't do that. Take the 3 or 4 most important clips and interesting clips from your podcast and put together 5 to 10 minute or 3 to 10 minute clips on YouTube. That's often a better way for people to consume your podcast, and it's a way to make use of other platforms to expose people to your podcast like YouTube or TikTok even or Instagram or Facebook or LinkedIn. So make videos of your podcast. Now why is this in a monetization thing as opposed to just marketing or distribution? Well, on YouTube, if a clip is popular, you could put ads on it. So I wish there was one clip I had, with Mike Rowe, which I did not put ads on because you you sometimes don't know these things in advance, but I should have put ads on it. It got over something like 700,000 views. And that's I've had other clips that are popular. That's just one that I'm thinking of. But, you know, 700,000 views at a $20 CPM, I'm making that up, or at a $30 CPM. 700,000 views is $21,000. So videos could be a good way to monetize your podcast. I wanna get a little bit back to merch is not quite merch, but bringing up Joe Rogan made me think of this. For a while, there was a company called Onnit started by, a friend of mine, Aubrey Marcus, and Aubrey's been on the podcast. He lives in Austin. And On It is a nutraceutical company. They sell nootropics and other nutraceuticals. I don't know how to define nutraceuticals. It's like supplements that help you in interesting ways. Anyway, they were advertising on Joe Rogan's podcast, and Joe Rogan took an ownership stake in Onnit. He considers Onnit his company. So this is a company that's gonna sell for a lot of money, and Joe Rogan, a podcaster, took an ownership stake in it. So you could potentially either take a stake in other companies that you promote on your podcast or start your own company and promote it on your podcast as if it were an advertiser. Kind of the way I just promoted my book Skip the Line, you could promote your company. That that's another way that's not even on my list. Now another topic, consulting. So a lot of times, people don't know who you are. Somebody sends their, let's say, I'm I'm starting a business. Let's say I wanna start a clothing line. And my friends know I wanna start a clothing line, but I don't know how to manufacture clothes. I don't know how to do drop shipping or or warehousing, or I don't know what's important about making a clothing line. Let's say some obscure person has an a completely obscure podcast that I've never heard of, but has an excellent episode about making their own fashion line. A friend of mine can could send that to me, and I'm like, oh, I've never heard of this guy, and I could listen to the podcast and say, oh, wow. I've never thought of these 20 different things about starting a clothing company. So I could then call up the podcaster and say, hey. Would I'll pay you to consult for me. Believe it or not, because of my podcast, people have called me up and paid for me to consult for them or at least offered to pay for me to consult for them. I don't know if I actually have done any consulting, based on this. But that is another way to monetize a podcast is that podcasting gives you credibility. It gives you a way to express your opinions and and give advice and educate people on topics, and that could often lead to someone who doesn't know you or someone who you don't know calling you up and offering to pay you much more money than you would have made from your podcast to consult. So consulting's great. Along those lines is courses. So let's say, you know, let's say I have a podcast about persuasion techniques. So every episode is a different persuasion technique. Like, you know, you know, like, let's say I talk about, you know, Robert Cialdini, who's been on my podcast. In his book influence, he talks about the importance of social proof and persuasion. So I can do an entire episode on social proof. And then and then let's say Scott Adams talks to me about some of the techniques. You know, he wrote a book called Win Bigly about how Donald Trump used hypnotism techniques to win in 2016, and I could talk about one of those techniques in another episode and on and on. And, you know, my friend, my friends Bill Petit and Brendan Lemmon wrote the Power Bible. I could talk about one of their techniques for persuasion in the Power Bible. I could talk about a persuasion technique I that I mentioned in my next book, skip the line. There I go again, promoting skip the line called the advice technique, and on and on. I could do a podcast. Each episode is a 20 minute podcast about another persuasion technique. Now I can go to Skillshare or Teachable or Coursera or or LinkedIn Learning or whatever, and I can create a course about persuasion. And I could sell that course about persuasion using ideas from the podcast. So I could repurpose my content into a course that you know, with a course let's say you sell a course for a $100. People could order it 24 hours a day on Coursera, and you make money while you sleep. And just every month, you see how much money you make. At the end of this podcast, I could say go to xyz.com and sign up for my email list because I'll expand much more on these ideas on my email list. So for instance, I would say some of the ideas I discuss and and many more ideas I talk about on my LinkedIn newsletter. So if you go to my LinkedIn page, you could sign up for my newsletter. I don't monetize this newsletter at all, but email and in fact, I don't even know your email when you sign up for this newsletter. But there are websites like substack.com. You could set up an email list or or to be more sophisticated, you could use Mailchimp. And email lists, as we discussed in another site. Who who do we oh, we did that with Jeff Lerner, Jay, or who do we discuss email lists with? A couple people. So, like, I think it's Jeff Lerner and Alex Singhal from learn.com. He also talked about the use of, email list as well. Yeah. And what was we do have a special URL to get, some is it learn.com/james? Yeah. I do. Could listen you know what I would say? Listen to the one with Anik. I think that was just a week ago. 2 weeks ago, I think. 2 weeks ago. Yep. And that's on how to monetize an email list, and he had some amazing ideas. He kinda blew me away with them that I wanted to do myself. The title is how's a Friday online marketing done right with Anik Singhal from learn.com. And the the link for our listener is www.learnlurn dotcom backslashoutiture. Okay. Great. Because with an email list, there's many ways just like there's many ways to monetize a podcast, we have discussed and have separate side hustle ways to monetize an email list. So you might wanna say at the end of every podcast, hey. To learn more about my ideas or or check out this week's article on my email list, go to blah blah, you know, james a dot substack.com or whatever and sign up for my email list. Now you convert your audience to your email list. And as we've discussed in the side hustle Fridays a week or so ago, there's many ways. You could be, well, I'll tell you. Even I'm in my business, which is atjamesaltitude.com, I I write these newsletters. But my free email list, free. It costs you nothing to sign up for it. That makes a couple million a year in revenues because I do the techniques described in the the side hustle Friday podcast we've done about email list. Now it's a big challenge for anybody who builds a successful platform, whether it's on TikTok or Twitter or Instagram or podcasts or LinkedIn. It's always a challenge. Is that audience just your audience on LinkedIn or TikTok? Or what if TikTok gets closed down, which it almost was? It's important to be able to help your audience find you and find your content in other media. So for TikTokers, a big challenge is can I get these people who like my content to also follow me on Instagram? By the way, I don't really have followers on TikTok. I'm just saying in general, if you have a if you have a big TikTok presence, a big challenge is make sure your followers or your or your readers or your listeners or whatever really like your content, and they're willing to, you know, follow you on other media. Like, one of my friends is going through this. He got terrified that they were gonna shut down TikTok because he's spent thousands of hours building his TikTok audience, and so he's been trying to move them to YouTube or Instagram or whatever. It's the same thing with a podcast. It's always good if you could help people find your ideas on an email list or a YouTube channel or whatever. And as I've mentioned, an email list can be monetizable as can a YouTube channel. Jay, right before we started this podcast, you had another idea for monetizing a podcast, and this is kinda from your, perspective. Oh oh, and this leads to 2 ideas. So these are oh, so the first one is if you do a good podcast, sometimes people will call you and say, hey. Can you help me make a podcast? Well, Jay, who is a podcast engineer, he's an auto engineer, video engineer, podcast producer, helps with scheduling, helps with content, helps with repurposing content for other media. Someone like Jay can help others make podcasts and can charge for that. That could be a whole business. Yeah. No. I just I just want to say I totally agree with you. And, also, let's say if you have podcast, you I mean, like, you have done for a while now, you probably like, even though if you're a host and if you're a one person podcast, you probably know more about technical stuff than, you know, a lot of the new people. And right now, there are so many people try to get into podcast right now. It's like James jokes all the time. If you if you can travel right now and you landed at JFK, they're probably just gonna hand out podcasts to use anyway. Right. Like, everyone's doing a podcast Yeah. But everyone's doing it wrong. We know that for sure because often we're doing it wrong, and I've been doing it for just about 7 years now. You know? And then the other thing is and this is how so Gimlet Media was kind of the first big podcast company, and they were making their own original podcasts and selling ads on them. But what was infinitely more profitable for them and, ultimately, they sold to Spotify for over $200,000,000. But what was much more profitable for them was not making their own original podcast, but brands, like, let's say, Coca Cola would call them and say, hey. Can you do a podcast for us? So I don't know if Coca Cola was one of their customers, but Coca Cola could potentially say, hey. We wanna do a podcast about the Coca Cola or issues important to Coca Cola, and we have no clue about podcasts. We're in the soft drink business. We're not in the podcast business. So we'll hire, in this case, Gimlet Media to do a podcast for us and create content for us, and we'll distribute it to our network of people that we you know, maybe they have an email list, or they have certainly have a big social media presence. So we'll put out the Coca Cola podcast on our social media. And Coca Cola will probably pay quite a bit of they have an infinite marketing budget. Making a podcast for them is relatively cheap. They'll probably pay a lot of money for a production a podcast production company to make a good podcast for them and have good guests and have good content and and best practices with equipment and everything. Coke doesn't know how to do it. American Express doesn't know how to do it. Yeah. Like so, like, one of the example is, remember, our friend, Karl Fassman? Yeah. Yeah. He actually got approached by Under Armour, you know, like, the the the athlete, where to do a podcast, you know, for them. So, like, that's how he make money too. Like, we were in LA the other day. Like, he was he was talking to me about it, and then, you know, I helped him out with, you know, I gave him advice on on some of the other things, but that's, like, the perfect example that, you know, that that happened in the industry in the podcast industry. Yeah. And and and by the way, does that mean Cal Fusman is gonna be the host of under the Under Armour podcast? It might be, or it might be that he just puts it all together because he's an expert podcaster. He knows best practices for podcasts. A brand like Under Armour doesn't wanna do a shoddy podcast. They need the help. There's only a handful let's say a couple hundred people who are, like, let's say, expert at putting together a quality professional podcast, and brands certainly will pay up for professionalism. So he might even Cal Foster might say, you don't want me to be the host. I'll put it all together for you and even find the host and and produce the episodes or or or Jay, someone like Jay could do that or someone like me could do that. I'm not trying to do that, but that's a valid way to monetize doing a podcast is when people see you're an expert on podcast. Yep. Additionally, there's one more thing. I don't I'm surprised I didn't put this on the list, but speaking engagements, it's like writing a book. If I write a book on, you know, how to double your sales if you're a $1,000,000,000 company, well, $1,000,000,000 companies might hire me as a consultant. Or or if I if I do a podcast about CEO leadership, like my friend Cameron Herold does a podcast that's just about being a COO, a chief operating officer, not a not a chief executive officer. So he gets a lot of speaking gigs to conferences about how to be a good manager or how to be a good chief operating officer and so on. So speaking gigs, if it's a high end opportunity, like, let's say, a conference about that's just for chief operating officers, you could charge between $250,000 to speak at a conference like that. And, well, someone can say, but nobody knows who I am. Well, you have they do. The you if you do a good podcast about chief operating officers, that's a tiny niche. You might only have a a 100 downloads or a few 100 downloads. If you're lucky, a 1000 downloads, but it establishes you as a credible resource and a valuable resource about being a business leader or a chief operating officer or whatever. You know, all of these things are how to monetize a podcast. Go ahead, Jay. I have a couple. I don't know if you agree with me. That's one thing. It's called the paid private group. So, like, let's say if your podcast is about building a podcast, you can create a group a close group on Facebook, and then, you know, you can invite your listener, say, hey. You know, pay me $5 a month. I can manage the group, and then I'll make sure, like, I put some informations on the group as well. I don't know if you agree with me with me that that would be one. Oh, yeah. Well well and a great, example is, we did a side hustle Friday about this with John Lee Dumas and his wife, Kate Erickson. So, obviously, they have a podcast called Entrepreneurs on Fire. And but they have a community, which is, like, $1,000 or or $2,000 to join on, Facebook called, podcasters paradise, and they've made 1,000,000 of dollars from that. And, you know, they they they spend they give basically, if you listen to that Side Hustle Friday on a 4 pay community, they, describe in detail what best practices of a community are, but the people who listen to your podcast could form a community. Sometimes a community can be formed on Patreon. We discussed that earlier. But sometimes if you don't have a Patreon, a Facebook for pay community, it would be the best result. And, again, we discussed that on a side hustle Friday from a couple weeks ago. I think that was, like, 3 weeks ago. Any any other ways of monetizing a podcast? I think it's just good in general. When when you have a podcast, it it does establish credibility. It's your show, and you'll think of other ways. Like, I have a way I was just thinking of that I wanna talk about on next Friday's side hustle Friday. But I think there's a lot of things you can do between repurposing content. Let me just let me just summarize the list again. And and Yep. Jay, if you have any other things to add to this list, let me just summarize my list. I think I have one, but I think I don't know if this consider monetizing the show, but this is essentially what Gimlet does as well. Like, a lot of time, they would just create original show. Ultimately, they just want to sell that show to a Oh, yeah. Right. You could sell a show too. Or if you have a bunch of shows, you could sell that to a network, and they'll pay you in advance. Like, Luminary will pay in advance for a good bunch of podcasts. And if your show is good enough, like, they will probably buy it and re or make make it in other format, like, like, a TV show or, you know, or any other show. Like, the the a very famous, example is, the show Homecoming. It's actually from Gimlet. Yeah. And they sold to Amazon. Oh, yeah. You're you're totally right. Like like, podcasts have been kind of a breeding ground for TV networks to find TV shows. Yeah. There's probably let me Google it. I didn't even think of that, but that's totally true. There are many, many podcasts, that have been turned into TV shows. But if they if they had just been pitched flat out as a TV show, there's no way that they would have been so how many podcasts are TV shows? I'm googling it. I I know I know homecoming because I actually work on the season 2, as a assistant. So this is research from, oh, this is research from October 2020. Right now, it's October 2020. So here's how many podcasts are out there. 1,500,000, and that's not including the ones, that are outdated. There were 34,000,000 episodes total as of October 2020. Is that globally or just US? This is, being answered by Apple Podcasts, I believe. So it's on Apple Podcasts, so globally. And, here's an article by Fast Company states there's over 525,000 active shows and over 18,500,000 episodes. Let's see. 75% of the population is familiar with podcasting, up from 70%. 50% of all US homes are podcast fans. That was in 2017, so it's probably greater now. A 155,000,000 people in the US have listened to a podcast. A 104,000,000 people have listened to a podcast in the last month, which was significantly up from 2019, so it's a trend that's going up. 68,000,000 people in the US listen to podcasts weekly. It's probably even more than that's I I don't even know if I listen to podcasts weekly. 16,000,000 people in the US are avid podcast fans. Let's see. It's 50 50 male female. I guess, 12 ages 12 to 34 is 48%. Ages 35 to 54 is 32%, and above 55 years old is 20% of podcast listeners. And, oh, this is interesting, 19% of listeners increase the speed while they're listening. I increase the speed while listening. I do not. 80% listen to all or most of each episode, which is interesting. Right. Podcast listening on a computer went up, but that's obvious because It does seem to be at home. Pandemic. Yep. This is about just statistics about podcasts in any case. But I wanna know how many podcasts let me just do one more Google. We might not be able to figure this out, but I know it's quite a few Yeah. Have been turned into TV shows. Here's here's an article. Ten popular podcasts that inspired TV shows. This was written in 2019, so the number is presumably greater. So let's just see their list. Lore is a spooky podcast that was picked up by Amazon Video. Dirty John is a true crime crime podcast that became a Bravo show. Limetown is a fictional podcast, which was adapted to Facebook Watch. Comedy Bang Bang inspired a TV series that lasted for 5 seasons. Homecoming has been adopted to a scripted story podcast that's been adopted, and that's why give Gimlet Media's been oh, it's gosh. It's starring Amy Sedaris, David Schwimmer, Catherine Keener, Oscar Isaac, and David Cross. Jeez. I've I've met all of them. Really? I'm I work on that show as assistant. Oh my god. When did you work on that podcast? 2016. I think it's the the first year when I it's it's a little bit before the studio closing. Did you work on, the TV show? No. Only the podcast. So, like, I I met David Schwimmer. He's exactly like how he is in Friends. Mhmm. I I I shook him with, David Cross, and I saw Michael Cera. Oh, really? He's my favorite. He is. He he is exactly like guy? He is. Yeah. He's pretty funny. He's really funny. And then one show that we forgot to mention is StarTalk. Oh, yes. Is that a did that go from TV to podcast, or did that go from podcast to TV? Podcast into TV. I adapted the podcast into a talk show on Net Joe. Here here's another one. Doctor Death tells the story of a convicted neurosurgeon and his former patient. That's a was a podcast. It went turned into a TV show. Right. 2 Dope Queens is a talk show podcast that became a special HBO series. How come no one's contacted me about, turning the James Altizer show into a TV show? Although, I do have to say choose yourself, is a TV show released by Amazon. Okay. And here's they mentioned serial. That's become a TV show on HBO. Yeah. And one of your favorite, actresses on one of the show that got turned in got turned from podcast into show is the Limetown. Jessica Biel star in that in that show. Right. And and you mentioned that jokingly because it used to be part of my comedy set to talk about Jessica Biel and her You have an article about and her profound influence on the politics of vaccines. Crimetown is set to be adapt it's a it's a serial documentary podcast, and it's being adapted into a TV show by who? FX. Yeah. Alright. That's, that's cool. So okay. We covered ads, sponsorships, affiliate deals, Patreon, merchandise, making podcasts for others, books, videos, consulting, courses, redirect to an email list, 4 pay podcast, 4 pay community, turning into a TV show, and we talked about speaking gigs. On the episode that appeared on Friday with this topic, we actually gave a completely different side hustle, but related to the ads aspect of monetizing a podcast. Yeah. We also talk about the equipment on our podcast as well. Oh, yeah. Yeah. We gave, best practices for equipment and software for podcasting, and we talked about why to do a podcast a little bit. I've covered that in other places, but we talked to gave a couple reasons about the pleasures of doing a podcast and, you know, best practices for developing 1. And it was, like, a dozen different methods for monetizing 1, including ones that were new to me, but familiar to Jay. Yeah. And, once again, I'm gonna use this to promote my, content, which is preorder, skip the line. I do sincerely think it is the best book I have ever written. It's probably my final book in the self betterment narrative nonfiction space. I call it narrative nonfiction because I talk about a lot about my story plus the stories of other people, including many guests that have been on this podcast. But skip the line. It's about how to basically find a new passion at any age and quickly skip the line to be the in the top 1% of that field or passion so you could make money from it. And a lot of people will say, when you switch passions, people will say, oh, you can't do that. You can't it's a blah blah blah, 10,000 hour rule or pay your dues. Well, I say BS to all that, so I write about all of my techniques and skip the line. Please, please, it's such not only I do I really think it will is a good, helpful book, but it will it preorders apparently help me a lot, help my publishers a lot, help bookstores a lot know which books they should stock. So preorder it at Amazon dotcomorbn.com. Send me some proof somehow that you've preordered it at altature@gmail.com, and I promise you I will figure out some extra bonus to to give to people who have preordered Skip the Line. This is the first time I'm kinda promoting it, so you might hear this from me again. But, the the sooner you you preorder, the the better. And so meaning send me the information, and I'll keep it, you know, separate each month from people who preorder the next month. And, thank you so much for listening to this. And, Jay, thank you so much for your advice because you you have a a lot of experience in in podcasting and putting together podcasts as well. And a hint on next week's side hustle Fridays is that I have one particular idea. Like, a lot of times on these side hustle Fridays, everybody listening can do the idea, and it all comes down to how you execute, which might be the same for this next idea. I'll have to think about it a little bit more. But right now, I'm thinking of a very specific idea, which I think could make 1,000,000 and 1,000,000 of dollars, and I wanna talk about it next Friday. So another thing that would be great for both Jay and me is if you go to iTunes, leave a review under the James Altucher Show, subscribe to the James Altucher Show because the iTunes algorithm, which everyone looks at, has nothing to do with the number of downloads. It has very little to do with the number of downloads, but it weighs heavily the number of new subscriptions and and reviews. But, anyway, thank you so much for listening to this. I cannot even express how grateful I am for everyone. Send me mail at altature@gmail.com or tweet questions to me on Twitter, and be happy to answer those questions. And, you know, thanks for listening to this 2 part side hustle Friday episode, and thank you, Jay. Thanks for having me on. This is actually my my debut on the podcast in America. Really? No. You've you've you've said things before on prior podcast. But Yeah. But, like, this is, like, the full like, I actually sit sit right here and actually have my voice in the podcast for more than 5 minutes. So, Jay, what's your what's your Twitter? What's your how can people follow you? So, like, people can follow me on Twitter. It's Jay, j a y, underscore, y o w, 0 7. That's j a y, underscore, y o w zero seven. You could follow Jay. Ask him any questions about podcasting before it gets to his head and he starts charging. So, Yes. Yeah. And, also, like, on on on on Instagram, it's the same handle as well. So, like, you can the same handle you can find me on, Twitter and, you know, and Instagram. And, also, like, if you are not listening this on Apple Podcast, you can also leave the review on Stitcher or any podcast platform that you used to listen to. Yeah. Alright. Well yeah. Yeah. Stitcher, Itunes, whatever. I love I Iheartradio, Spotify, Amazon. We're on Amazon Podcast. Right? Yep. We are on Amazon Podcast. But the reviews are critical on iTunes, and subscription's critical on Itunes. Yep. Alright, everybody. And, Jay, thank you so much. Talk to you later. Alright. Thank you. Bye bye.