Journalist and Emmy-nominated producer of the Netflix documentary Fyre, Gabrielle Bluestone, joins us to discuss her new book: "HYPE: How Scammers, Grifters, and Con Artists Are Taking Over the Internet - and Why We're Following." In a time where social media hype, puffery and propaganda dominate the digital age, Gabrielle reveals how she came to report on the now incarcerated event organizer Billy McFarland. McFarland is the fraudster behind the ill-fated Fyre Festival. He defrauded investors of over $27 million by marketing and selling tickets to the festival and other events. Bluestone uncovers the larger social implications surrounding McFarland's fraud, explaining the reasons why people were deceived, and exploring the psychology that makes all of us vulnerable to internet con artists and grifters.