Quis Custodiet Ipsos Custodes? Translation: "Who Watches the Watchmen?" This is the question posed in this week's episode of The Media Roundtable by our guest, Will Phipps. Phipps is dedicated to charging Brands and Marketers with saving local journalism through his organization, Protect Our Press . We discuss the importance of local and reasons why we must unite to support this critical part of the news media ecosystem as it struggles for survival. While journalists, aka "The Fourth Estate," are needed to hold the powerful to account, it now falls to Corporations to support and hold this critical institution to account.