Mediaweek (AUS)

Audi CMO Nikki Warburton on James Warburton, TV, troubled agency models and new CMO pressures

Audi's chief marketing and customer officer Nikki Warburton talks with Mi3's Executive Editor Paul McIntyre on her media mix, driving a new agency model which demands brand owners share their data, martech's limitations and how much time she spends on media and communications (it's not much).     

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