Scott Adams (@ScottAdamsSays) is a trained hypnotist, the creator of Dilbert, and author of the upcoming book Win Bigly: Persuasion in a World Where Facts Don't Matter. He also predicted a 2016 presidential win for Trump -- for reasons others didn't see. "Check your facts." -Scott Adams The Cheat Sheet: Did Donald Trump win the election because his persuasion skills include elements of hypnosis? Why is visual persuasion so effective? How do we spot the moment when people are trying to influence us? How is pacing and leading used for persuasion? We revisit the copy machine effect and learn a new one: the McGurk effect. And so much more... Learn over 500 subjects (no tests or homework!) at The Great Courses Plus -- The Art of Charm listeners get one month free here! Does your business have an Internet presence? Now save a whopping 50% on new webhosting packages here with HostGator by using coupon code CHARM! Free yourself from typing notes, reports, and documents by going with the transcriptionists we trust here at AoC: TranscriptionOutsourcing.net -- 99% or higher accuracy guaranteed! Find out more about the team who makes The Art of Charm podcast here! Show notes at https://theartofcharm.com/605/ HELP US SPREAD THE WORD! If you dig the show, please subscribe in iTunes and write us a review! This is what helps us stand out from the crowd and help people find the credible advice they need. Review the show in iTunes! We rely on it! http://www.theartofcharm.com/mobilereview Stay Charming!