We welcome Zevia CEO Paddy Spence to the show! Paddy Spence is a 25-year veteran of the natural/organic industry, having served as Kashi's first head of sales and marketing before founding the leading market research firm for the natural products industry, SPINS. Cutting out sugar 14 years ago and tracking 300,000 natural products at SPINS led him to purchase Zevia in 2010, a line of stevia-sweetened sodas, which is now the leading zero-calorie, all natural soda. Paddy holds an A.B. magna cum laude from Harvard College and an M.B.A. from Harvard Business School. He resides in Los Angeles with his wife and two daughters and is an avid athlete, having completed over 40 triathlons and trained in martial arts such as Brazilian Jiu-Jitsu, wrestling, Shotokan Karate and boxing.