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Trust Me: Cults, Extreme Belief, and Manipulation

Episode 18: Lola Blanc and Meagan Elizabeth interview sex therapist, sexologist, and Sluts and Scholars podcast host Nicoletta Heidegger about all things BDSM! They discuss the basics of consensual play, Armie Hammer (and why cannibal fantasies are not the problem), red flags to look out for, making check-ins sexy, and how to tell the difference between kink and abuse. Think you might be in an abusive relationship? Please visit www.loveisrespect.org/ or www.thehotline.org/ FOLLOW US: IG: @slutsandscholars @trustmepodcast @oohlalola @vibehigherbitch Twitter: @ohlalola @trustmecultpod PER EPISODE DISCUSSION: Free sex inventories: Autostraddle Emily Nagoski Partially paid programs: Miss Jaiya's Erotic Blueprint Kayna Cassard's arousal architecture Apps: Kindu Xconfessions Love Nudge We should try it/Spicer Book:The Relationship Fix, Dr. Jenn Mann

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The James Altucher Show
01:11:46 7/15/2021

Transcript

This isn't your average business podcast, and he's not your average host. This is I will make you a millionaire, another episode helping someone reach their goal of making millions. Jen Glantz is part of the millionaire mentor program I'm doing, which is trying to help 4 or 5 people get to a $1,000,000 as quickly as possible using the techniques in skip the line. Jen has been doing really great. She's making idea lists every day. So important to make 10 ideas a day. It rewires your neurons. It transforms your brain. You become much more creative. You become much more abundant in ideas that can make you money. On today's episode, we look at other ways she could scale her experience, other things she could do. The key to making a $1,000,000, of course, is to not have one source of income, but to have multiple sources of income, and we start working on that with Jen. I haven't suggested to them. In fact, I specifically suggested do not monetize yet. Too quickly people think, how do I make money off of this? The key is build something that people want, get people to want it, and learn from the process because you might learn things about your product or your business or your idea that you didn't know before, and only then do you consider how to make money. Don't forget Facebook and Google did not monetize their businesses for years after they started. In this particular episode, I pushed Jen on coming up with more creative ideas to how to scale her knowledge. And when I say push, it's not that hard because she's already building that idea muscle. She has tons of ideas. It's such a big difference since the first episode. Here we go. But my kids went to Disney World the other day or a few weekends ago, and you couldn't pay me to go to Disney World. Like, I can't stand it. Yeah. Idea of it, I can't stand. But but they open didn't they open the the Star Wars? Oh, no. That was that that's in the I don't need to go on a Star Wars roller coaster to appreciate Star Wars, which is a It might ruin it for you. Yeah. It's a good story. I don't need to go on a roller coaster to appreciate the story. So, so how's it how's it going, Jen? I got your notes. Yeah. And, thank you for sending those, and I got your stuff about, the the marketing for your business and their your current services. Can I ask you a couple questions? For sure. First off, how did the 10 ideas a day go? So this was a great kick in the butt and I overdid it in the fact that I started doing it in every area of my life. So I did the lists you asked for, but then I started doing it unasked for other people. So I was on Facebook and I saw in a Facebook group someone was like, if I opened a restaurant in Williamsburg, Brooklyn, what kind of restaurant should I open? So people were giving them ideas and I said, you know what? I'm gonna spend 10 minutes and give this person 10 ideas. So I wrote that person 10 ideas. Great idea, by the way. That's often how I generate my idea list is I see what questions people are asking, and then I write the list. And then that's also food for an article somewhere else. Yeah. Yeah. And and this person wrote back, and they were so impressed. They were like, thanks for you put a lot of thought into this. Thank you. Yeah. People are always, like, blown away. Yeah. And then this weekend, I was sitting with my husband. We were eating breakfast, and I was like, let's do some lists. Let's make some lists of businesses we could start together. So we spent 2 hours, and we just made a bunch of lists. And, you know, I think once you start doing this as a daily practice, it becomes something you look forward to. And I found myself doing it multiple times a day just to organize things in my head. Yeah. Sometimes I'll do it 3 or 4 times a day. Like, if stuff comes up, I'll do a list. And once I start, I have to do 10. And so Yeah. That's that's my rules. And so, what were some of the things for the restaurant? Like, what kind of restaurant should that person start? I started to think about what was missing in our area. So one of the things I thought about was it could be cool to do some sort of DIY pizza making restaurant because pizza's so big. Why not have people go and sit down and have an experience where people could DIY their own pizza? I thought about how this area is changing a lot. There's not a lot of lunch places, so I gave them the idea of, like, $10 or less. Everything on the menu is $10 or less for lunch. I gave them an idea of almost like an Instagramable type of restaurant where people can come for the photos, but stay for, you know, other types of food. And then an idea that I really liked is to support local local people who are making local food. So some sort of Williamsburg only kind of restaurant where everything in the restaurant or market is sourced from Williamsburg, Brooklyn. Yeah. I I like all those. So, what kind of food, other than the pizza, what kind of is there any interesting foods that they should could focus on? I gave them some ideas of sort of blending different types of food. So taking things that could be popular. So maybe doing some sort of Italian sushi kind of thing. You know, just throwing out ideas of, like, how do we blend? Like, because that's what you always talk about is that idea sex. So how do we blend 2 different types of popular foods in the neighborhood? So I threw out some ideas like that. I also threw out, you know, they've opened up all these, like, really interesting cookie kind of spots around here. So I was thinking about, okay, dessert wise, what could be a viral type of dessert place? So I was brainstorming something around cupcakes and infusing that with, you know, weird types of flavors. So I spent some time doing this just because I really wanted to. Not because I cared if he chose my idea, but I really wanted to exercise my brain like that. And I felt like before I started doing these ideas, I sit by myself a lot. I think a lot, but I don't do anything about it. And this really felt like a release. Yeah. That's great. Because and also it's okay to have not so good ideas. Like, it's just an idealist. Yep. So, so I like all the I like all the lists that you made and sent me. I'm taking a look at them now. And, how's the business itself? Anything new happen in the business that rides me for hire? Yeah. I felt like after we talked, I said to myself, okay. What are some really easy simple experiments I could do that were that didn't cost me a penny to do to see if things changed or to see if I could just have some fun. So I did a couple of really small experiments to test out some things. So one of the things I did was realize, okay, on the Bridesmaid for Hire Instagram account, that's I've I've been able to increase that tremendously this year. And I have a Linktree button on that page. That gets more clicks than my website. And what I found interesting about that is the links on that Linktree were were so bad. They were taking them to so many different places. It was a bad experience. So I spent about 3 hours just brainstorming what could be the links for that Linktree. I spent some time figuring out the whole experience, and I saw a huge change in metrics. I saw that the views tripled on that Linktree click thing, and I saw that the clicks also increased. So I saw a lot of traction just by sitting down and revamping that experience. So that when you're on the Instagram page and you wanna check out more about me, I have almost a bit of a curated experience now based on what I hope people want to do. I'm on the Linktree page for so I see that your Instagram account by the way, you have a lot of followers on Instagram. That's good. I started off with 3,000 in January, and I grew it all in the past couple of months organically. Organically, just by posting stuff and people share it with their friends and other people sign and anybody, going to a wedding or anybody having a wedding probably is a follower. Yeah. And also just by doing what Instagram likes. And right now, they like those reel videos. So I spent time recording batches of these reels and every single day putting them out. That I got millions of views on some of these reels, and that organically helped me go from 3000 to 22,000 in just a couple of months. I don't know what the reels are. What is that? It's exactly like a TikTok video. So it's a short 15, 32nd fun video with music. Sometimes you're lip syncing. Sometimes you're, you know, showing different video clips. They're fun. They're catchy. And sometimes they give you a little bit of value, but they get people to come to your page to wanna learn more. Oh, this is great. Yeah. You're getting a 121,000 views on this one. This is great. 50,000 views, 85,000 views. Jay, we should start doing reels. You should start doing reels, and they're super simple. I mean, one of them got 2,000,000, and I film these in it takes me a minute to film them, and then the, you know, traction of them gets me to increase my following, gets me to increase people clicking this link tree. So that's when I sat down and realized I have to do something about that that page because I get more clicks on here than my website. Wow. That's incredible. Yeah. And I wonder I wonder how many other people in the wedding business have this the same kind of social media following that you do. I think a lot of people that's their goal is because they feel like that's their number one marketing tool. So I think a lot of people try, but I think a lot of people are using social media wrong. I think that's, like, the number one thing. A lot of these people are using social media wrong, and it's not working for them. Yeah. So in your businesses that you'd like to start, one decent idea is you could be a social media agency in the wedding business, in the wedding industry. Yeah. I like that idea because I think it goes into I think a lot of wedding vendors are doing their marketing wrong. They're doing it old school. They think the only way to get clients is to advertise in the knot, but there's a lot of ways whether it's doing awesome PR or doing great Instagram that they're not doing. So I think something in the wedding consulting marketing world could be either a course or maybe another type of business idea. Yeah. Or I'm I'm sure you know many wedding planners and stuff. You could you could find someone and say, listen. You only have, like, 500 followers. This is a a great place to not only get clients, but to convince clients who are on the fence to go with you as opposed to another wedding planner. Like, it's a it's a it's a social proof if you have, like, 30,000 followers on Instagram. And for the first one or 2, you can even just do it for free and show them, and then those are great testimonials for you. And then you go out and you basically hit every wedding planner in the country and do a social media business for for the anybody in the wedding industry. Like, it'll be flowers, planners, whatever. Do you think it's better suited as a course, or do you think it's better suited as me, the human, doing the consulting? I think if you don't do it as a human first, then the course won't be as good. But and and by the way, doing it as a human can make a lot of money. So, it might not be at first, you might not think, oh, I can't sell it because it's it's all me again. But as you get more and more clients, you have people servicing them, and you have ongoing contracts to maintain their Instagram account, their TikTok account, their LinkedIn account, you know, their Facebook personal you know, not personal page, but their Facebook page. So, you know, eventually, you build equity by just having lots of contracts with recurring revenues. Yeah. And that's a legit business. And then you do a course because you're gonna learn so much more when you're actually doing it. That that's why I say start off do it manually for, like, 1 or 2 people just to kinda get the feel if you like it and and what nuances are needed that you didn't realize. And then you do it, and then that could expand into a course. It expand into a newsletter, whatever. Yeah. I think it's an awesome idea. I think for me to feel passionate about doing it, I would have to charge a lot of money. Because it's one of those things where I know I'm good at it. I know I'm really good at all of that, but I don't know if I really care to help these people. You know? Sure. That's fine. I think it could be something that if I charged enough money, I would be happy to do it. What would be enough money? You know, if I was gonna structure it hourly, you know, I would wanna charge it, like, $1,000 an hour. I'm just gonna throw out a number like that, which is uncomfortable for me to even say, but a part of me knows that this is stuff that I've known, I've I've done for quite a while. I think I'm really good at. And in that hour of advice, I think that they could get you know, let's say they book 5 new clients just from that hour's worth of advice. That $1,000 is nothing for them to spend. Yeah. Exactly. So let's say you have a you're doing a $1,000 a month and, or a you know, however long you know, maybe they want more than that, and then you scale it by, you know, showing the social proof of how you're successful with other not just wedding planners, but anybody in the wedding business. And you could also then hire people so you could scale. Yeah. So and then you don't have to charge as much when you're hiring people. Like, if you're paying somebody even $50 an hour, which is a lot, and you charge $300 an hour, you're making a good profit. Yeah. So I like that. Mhmm. So that's just one thing to to think about because you did you did so good boosting your own Instagram, and you're talking about just in the past 3 or 4 months Mhmm. That that's something that's really valuable. Like, you know, people pay a lot of money to to drive up their Instagram followings because they wanna be an influencer or they wanna get clients or whatever. Yeah. So, that's and you have this particular niche, which is the wedding industry. That's a huge industry. It is. So so, the other thing I was thinking of, you know, and this is this is, well, actually, let's keep looking at the, at the different wheels that you described. So so you wrote these list of ideas and, you wrote courses, products, and then you have the wheel of, like, you know, the spoken wheel approach where brides is, like, the the the wheel, and then here's the spokes, like services, books, products, courses, email. And then, yeah, here's another wheel, pro bridesmaids. Here's another wheel, bridal party. Another wheel, wedding, thought leader, which I like. And so so all this is great, and you got that that idea muscle flowing. So you see how, you know, once you start doing it, people are attracted to you. Like, the restaurant person actually reaches out and contacts you, and, you know, other people presumably will will will get in touch with you if you write ideas for them. So, you know, here's the other thing too. You do PR for yourself. You've been featured like you mentioned here, you've been featured over 500 media outlets. What about what about PR for people in the wedding industry? What about setting up a a public relations industry? So that's, you know, something you could charge, like, 10 to 15,000 a month per client and, call up all the media outlets you know if somebody's got an interesting story. Yeah. You know, I've people in my life have always told me, you're so good at getting PR. You're you're everywhere all the time. I just don't know if I'd wanna do it for somebody else because I don't think I would care enough about their product or their business to brainstorm and and help them. You know, it's one of those skills that I don't have passion in helping other people. I have passion in gaming the system and strategizing for myself. You you know? Well, this is one area where because you've done it so well for yourself, maybe you can make an online course for this. Like, we know we have several mutual friends that have done the how to get more PR, style course, but not in a specific niche. You have a very specific niche. And, you know, I know we have one mutual friend specifically who releases one course a year, sells it for, like, I don't know, $700 and sells, you know, 3,000 of them and is making, like, a good living. Yeah. No. You're right. And I think I have the credibility easily with that. I've never thought about gearing it just for the wedding industry, and I think that could be super helpful because there's so many wedding publications that are always looking to feature people for free. I just don't think people know how to get themselves in the news in that way. Yeah. Like like so so here's one idea for an idealist is what kind of articles would would be good for a wedding planner. And I I'm focusing on wedding planners, but there could be any part of the wedding industry. But, like, a wedding planner might have some client where they're doing their their wedding underwater, and, boom, that's a story. And she has to plan this underwater wedding in the Maldives, and, you know, that's an odd story. Or or I'm just, you know, thinking off the top of my head, but or there's, like, the strangest stories from the 10 most popular wedding planners on the planet. And so you you had a story of the person who was, you know, texting her boyfriend right before, you know, saying her vows. Yep. So, like, everybody's got all these wedding planners got stories, so there's so many different types of stories you could pitch. And they just need their names in the media because that's, again, social proof and authority that, hey. When the media wants a story, they call me and display for their website. So or their Instagram or whatever. So so that would that would help them. So the online course idea there is is really good. So I think those are are legit ideas. Yeah. I'm just thinking my perspective is unusual because I also get a lot of pitches because I write for a lot of bridal magazines and newspapers. So I get pitches all the time that are horrible. So I have the perspective of, like, what not to do. I have the perspective of how I get PR, and I also have the perspective of the freelance writer. So I never thought about it at all. Coming at it from those three directions makes my knowledge very valuable in that space. Yeah. Absolutely. And I don't know I don't know if this is a a a good business idea, but I really like the I'm sure you know, people are very nervous when they speak. And so you're a professional speaker, so I'm sure you still get nervous when you speak, but not as much as when you first did it. Yep. And for many maids of honor or, best men, you know, when they have to give a speech at a wedding, they are terrified. A, they can't write the speech because they're not funny or they don't know how, and, b, when they actually have to give the speech, they're just a wreck, like, they can't do it. And so, you know, the the maid of honor speech writing or or even a a video or I don't know. There's there's something there with writing a speech as a maid of honor. Like, what are the components of a great maid of honor speech? Like, it's gotta, you know, have memories. It's gotta have humor. It's gotta have the arc of the hero a little bit, and it's gotta be self deprecating or or at least insulting the the the bride or the groom a little bit. Yeah. So this is my, like, my sleeper package that so many people buy, but I never advertise, is that I, on my website, offer made of honor speech writing. So I will sit down and write your speech. I probably do that 4 to 5 times a month for people. And the number one reason why people hire me is because they're not good public speakers. They don't wanna write it, and I sit down and I write it for them. And, look, that's not scalable having me do that, and I keep thinking about selling some sort of of template. Because what's out there when you Google is horrible and generic. I I love that. I love a template, and I love a a course for that, but a template might even be better because you could you could have, like, 10 different templates. And Yeah. You could have, you could have a website with all the testimonials. Like, oh my gosh. I used template number 3 or whatever you call it. Like, name them, you know, nice names. And Yep. You can have all these great, testimonials. Of course, people are gonna wanna pay even $50 just to see the templates. And Yep. You just need, you know, a couple 100 of those, and that's a good, you know, multiple stream of income. So a couple 100 of those a year. I like it because I could do it in, like, a Mad Libs format where it's like, okay. For, like, a funny one, here's the joke. Insert that detail to make the joke work. You know, there's so many. Making a speech if you do it right is so easy that it's almost like fill in the blank kind of thing. And that's what I really do when I get paid to do it for people. Yeah. And and it could be the case that, like, when when it sounds like a template, people think, oh my gosh. People everybody's gonna be doing the same speech. But that's not true because if you fill in the blanks, everybody could have completely different stories and memories and negative things to say and self dep like, oh, this is when she helped me, and it's a whole story, and here's how you tell a story. Like, what's what was the critical what was the most emotional moment? And that's how this paragraph starts off. You know, when this when the bride helped the bridesmaid. And, you know, how did it start? What was the you know, you get back to the critical moment, and then here's how my friend, the bride, solved the problem. Like, there's all these things that are, you know, it's it's almost like you're explaining story writing, but in the context of a maid of honor speech and or even a a a best man speech as well. And, I like that as a template. So so there's what have we talked about so far? Wedding social media, maid of honor speech. PR. Oh, PR firm? Yeah. Confirm course. You don't wanna do a a PR firm, but a PR course for wedding planners. I like that a lot. And all these things are kinda easy to try and set up. I was looking at your current courses, and they're all good and interesting. Like but I feel like other people do many of these. Like, the personal branding course. I feel like I've seen that in a lot of places. Become a stronger public speaker is good, but I think I've seen that course in a lot of places. Not yours specifically, but that's Taylor's. But if it's it's very specific to weddings and the maid of honor speech, then I think, you know, even though it's very niche, you only need, like, a 1000 people playing a $149, and that's a good stream of income. And and particularly then, you do it as a course and then as a template, then then it's unbelievable. Well, I was even thinking for the template is to almost tier it. You get one option is template. 2nd option is use use the template. Send it to us. We edit it for you. And then option 3, which is the upsell, is you get 1 on one time with me to help you with the public speaking or the writing or whatever it is. Now there's 3 price points. Do you think that's a good route or just stick to the template? It's good to have an upsell. And but when you when the upsell involves your time, then you have to wonder about the scalability. So unless it's, like, a huge amount, like $30,000, but they're not gonna wanna do that. So so because then if it's just, like, a $100 and they have an hour with you, then it's not that's not gonna it's not gonna be a real real valid source of income. But it is worth thinking about what is the upsell from that. But let let's Yeah. Let's, let's think about that for a second. Like, there are things related to you've now seen many marriages begin. Right? Like, how many how many weddings have you been a maid of honor at? I mean, we've worked over a 150 in the past 6 years, almost 7 years. And how many of those would you say you keep in mild touch with? Like, you just keep track of, like, how they're doing and so on. I would say less than a 3rd. Okay. So 50. But 50 where you were, like, really intimately involved. Like, you were their maid of honor. Like, you were at their wedding. You they they feel an emotional attachment to you, because they because it's emotional. It's their wedding. It's it's For many people, they consider it the most important day of their lives and with good reason. They're picking their spouse and the father of their children and all these things. So, how many of the marriages do you think have problems or end? You know, I I think it's hard to know problem wise. I don't I I think, you know, of the people I sort of see on social media and I followed up with at along the years, I would say maybe of the 50, I've seen 15 that I know of. And but, again, I'm sure there's more who really knows. So, you know, some of them end problems. Who knows? People don't always post the problem, so obviously on social media. So I don't know. And I've never done a good job of really keeping in touch with them, almost to make sure that I have boundaries in the job. Because if not, my whole life is my fake life of being a fake friend to these people, you know. So I've had to almost have a bit of boundaries. Yeah. No. I I get it. You know, just just and this is like this might not be a good idea. I'm just throwing it out there because we're we're just brainstorming. It's just idea listing. You know, one time and this is, like, a really long time ago. But one time, I was going out with somebody. I was single. I was going out with somebody who cheated on me, but then she wanted to stay together with me. And I was really upset, of course, about this, but I ended up staying together with her. But it was just too difficult for me, and, ultimately, me, we ended it. And but during that time, I actually subscribed to an online newsletter, like some email newsletter. There wasn't, like, newsletters like how they are today. It was just some email newsletter. But I paid, like, a good amount of money for a year. Like, I signed up for a year in advance, and it was just basically how to survive when someone cheats on you. Like and I paid for that. Like and I'm assume and this guy was charging good money. I can't remember now what he was charging, but he was charging a good amount of money, and I was paying it. He must have had other people paying for it. And even though it didn't even matter a few weeks later, but I still kept reading the newsletter, and it was it was interesting to read even. Yeah. So so Yeah. I like that. I wonder if there's some things like that. Like I remember yeah. Because you you had me make a list of some of the things I could upsell past clients on, and I thought about a newsletter because I don't know of anybody who hits you up that 1st year of marriage. Like, there's I don't know of anybody who has a profession or service for that 1st year of marriage, and that's where a lot of couples suffer. So I was thinking of a couple ideas, like a newsletter for how to get through the 1st year of marriage, maybe bringing in some experts like marriage counselors or whatever, but making that a paid product for a lot of past clients, but also people who because a lot of people after they get married and they find out about me, they're like, I wish I had someone like you. So this could maybe be a product to upsell to these people who their 1st year of marriage, you have no idea what to do. Also, after you get married, there's a huge spike in depression because you've got nothing to look forward to. And that's a huge thing that people say after they get married. I don't know of anybody who is selling anything to that audience. I remember talking to Kevin O'Leary. You know, he's mister wonderful on Shark Tank. And he was telling me he did, quote, unquote, due diligence on his wife for 3 years before he got married to her, and that's like financial due diligence. He wanna make sure he was marrying someone who is financially compatible with him. Not meaning that she had the same amount of money as him, but meaning that she thought about money in the same way. Like, people there's a whole spectrum of ways people think about money, and and men and women often think about money very differently, you know, for better or for worse. And and there's good reasons for for all this, like biological reasons, evolutionary reasons, and and so and just in general, financial reasons. You know, it it strikes me that 3 years is a lot of time to do due diligence on your spouse, and I would I would guess most people don't do that or don't view it as due diligence. Don't do it properly. And so what happens is then the 1st year, there's a lot of problems. Like like you say, let's let's make a list right now. So what are the problems that people have in the 1st year of marriage? Depression is 1. Depression, finances, because they have no idea how to merge their finances or what to do. They never have those conversations. The pressure of everyone in your life talking about kids and having kids, they might not have had a conversation about where they stand on that. Religion, I have friend I know people who've gotten married with different religions, never talked about what they were gonna do. So religion is another one. I think overall, just the relationship. You know, after you get engaged, there's such a high, and now you've come low. And it's not depression. It's almost like what's next for you and I in this relationship. Yeah. It's like it's like I think about, like, the stock market. Like, sometimes the stock goes straight up for months at a time, but then once it starts stabilizing and going up some days, going down some days, going up some days, people freak out sometimes. Like, it's very stressful. Yeah. It's that stressful. I also think, like, expectations maybe in the relationship of, like sometimes those change. I've heard of people who once they get married, one of the one person changes the expectations of the other. So that can really throw off a relationship. Also, people get How do expectations change? You know, sometimes people are like, well, I'm gonna get married, and then I'm gonna stop working. But they've never communicated that. So then they get married. That happened to me. I got married, and after and then I and I was an entrepreneur. So I got married. I left my I had left my job. I had a full time job and a business at the same time. I left my full time job to focus on my business, and then the person I was with basically quit her job and said, okay. We're we're married now. And, like, that that was never a conversation. Like, I got home home one day and she had quit her job. So Yeah. Expectation. And I think another thing is people make a move. So they move, maybe they buy a house somewhere, but there's definitely an element of of moving that can be something that's bad. Yeah. Like, real estate's a big issue. A lot of a lot of people might be at different points in their life where one person wants to buy a house, but doesn't have the money. Another person has the money, but doesn't wanna buy a house because they're not sure where they live. Or or one person wants an apartment. One person wants to live in the country. You know? Yeah. There's lots of things that that come up about real estate after marriage, because there's almost no need to talk about it before you get married. You don't even know you need to talk about it, and you kind of people just assume that the other person feels the same way. So I think real estate's a big issue on how to talk about it and what all the options are. Like, there's more than just how do you talk about real estate. There's like, here are all the possibilities, and and Yep. You know, you have to respect each other's whether it's a financial thing or do you like city living? Do you like country living? Like, what what kind of you know, some people wanna what's what's your number? Some people wanna retire at a different point and write the the great American novel. Other people, you know, either wanna keep working or want their spouse to keep working to keep, you know, pulling in their pulling their weight. And, you know, this this is you know, career is a big issue too that I think people I mean, sometimes I think people do probably talk about it. Like religion and kids, people probably at least have a conversation. Oh, well, would you like to have kids at some point? Yeah. Sure. I'll have kids at some point. But they also might have been lying because Yeah. Exactly. They don't wanna they don't wanna derail the relationship. And before they get married, they're not having kids anyway, so they could say anything they want, potentially. I'm just I was gonna say, I think truth is one of them. I think the truth comes out after some people after they get married because, you know, the truth of how maybe they feel they feel about the person or that just a lot of truths come out, I think. And I think, you know, that's really scary too. I think I think there's a lot of things that go on that 1st year, and a lot of that's caused by things they ignored during the engagement. You know, when Adam and I got engaged, I also tried to do my due diligence. I'm we met with a divorce lawyer. I said, tell me everything you know about a prenup. We met with a marriage counselor. I said, what should we know that might change? We met with a financial person. I wanted to make sure that we were we were signing that legal document, and we had all of those tough conversations. I look. I mean, I'm in an industry where I've seen a lot. So when I chose the person I was gonna marry, I put him through all of these situations. Yeah. I've wow. I wish I had done all of that at different points. I think I didn't wanna do it because I was afraid the marriage counselor would secretly say to the woman, listen. You could do better than this. Just don't rush into anything. This person's a little insane. So I was scared of that too. I was scared too. So so, like yeah. And and, you know, sometimes I think what are what are other issues? Like, maybe, an issue might be their friends or, like, like, maybe they're best friends with their ex girlfriend or ex boyfriend. That might be an issue. Like, what kind of friendships and, like, who are they gonna spend time with, and how are they gonna spend time together now? Yeah. You also said it, like, sort of life planning about are you on the same page about retirement or even how you wanna spend your time? You know, those are those are conversations that get real. Should we, you know, even like should we buy life insurance? And I mean, these are, like, unattractive conversations that start to come to a head during that 1st year of marriage. Yeah. Life is going for a will. Together. Yeah. Writing a will. Yeah. And and, you know, there's also, like, there's a prenup, but then there's also a postnumb that some people get. And maybe that's not the right term for it, but some people sit down after they're married. Yeah. And they think, wow. I never considered the fact that all of our assets are now blended. So there's conversations around that. Or one person's about to sell their business or something like that, and then they have to have those awkward conversations. Yeah. Or maybe someone's setting up a business, and and is their husband or wife an owner? Are they 50 50 owners? Like, how does that work out? So, like, that's related to the post up thing, but it's, like, in between. You know, it's like a business partnership agreement as well as a post up agreement in a weird way. So I think, like like, if you compare this to so let's let's see. Let me find your page for this. Craft a memorable elevator pitch. I like that. But, again, I feel like I've seen that. I know. You know? Yeah. But if if if you're talking about a course, like, you know or a bunch of courses, I don't know yet if this is one course or a bunch of courses, but, like, a course called the, you know, the 1st year of marriage, solve the 999 problems or solve the 1,001 problems that come up in the 1st year of marriage, and that's like an a weekly online newsletter that's Yeah. You know, you're talking to people about depression, finances, religion, kids, you know, every week, and you you talk to experts. So this way you can have multiple issues about kids because you're talking to different experts at different times. Like, you're it's not just you. You're, like, really doing the work that no one else is doing to put together a good quality newsletter. You get a 1,000 people paying $50 a month, and that's 600,000 a year. Yeah. So I am so excited about this idea because, a, I'm living through it, so I have that perspective, and, b, I really don't think there's a lot of touch points other than maybe generic books about this topic for people. Right. Just totally generic books. Like, just someone like Kevin O'Leary, who's a very smart guy. Just someone like him talking about his own marriage and relationship and how he did do diligence. Because that's very particular to him. We know with him, he's very concerned about money and he's very conservative about money. So that was his issue. He's probably not saying talking to his wife, his girlfriend about, hey, you know, how many times a week do you think we'll be having sex or whatever? Whatever it is people talk about. So so, like, all these and then not only and here's the thing. You also know so many people in the wedding industry, like, wedding planners could could be an affiliate for you. Just like they're just like they take 20% off the top when they book a catering hall, they they could take 20 or 30% throwing a a a client to you. And there's all sorts of newsletter companies that take into account, you know, how to how to track affiliates and all that kind of stuff. Like, Jay, what are what are some companies that that keep track of, affiliates? Do we know? Not really. Because, usually, they are the one that send over, and they usually have their own, software. Yeah. I mean, look. In here, I'm talking as someone who has had over a 150,000,000 in revenues from selling newsletters, and I don't know. I think we use homegrown software, but I have no idea. You guys use I know the use homegrown software. Yeah. But there's other companies that it's just off the shelf. I forget what they're called, though. And I wonder if Substack tracks that kind of stuff, or Ghost. These are 2 newsletter companies. But I I think, again, some of these even just could be niche newsletters, like how to deal with depression in your 1st year of marriage or or personal finance for the 1st year of marriage. And there's all that that's an infinitely long topic. Like, that's why people like Dave Ramsey and Suze Orman spend 30 years making a career out of just that. So, again, I don't know if this is, like, you know, a a a newsletter that covers all these topics. Maybe it could be. You see how it starts off, and then you kind of upsell a higher end one about finances. Or maybe you recommend let's say you're doing a a newsletter about let's say you're doing this broad general newsletter, and then you and then you do one about finance. Like, look. I'm not a stock broker or anything, nor am I a personal finance adviser. I'm just telling you what I see from hundreds of stories about weddings in the 1st year of marriage and all the research I've done talking to financial professionals. But now here's 5 newsletters I recommend. One's about stocks and investments. The other's about personal finance. The other one's about real estate, blah blah blah. And then you have a deal with those newsletter writers, so you get 70% of their 1st year's earnings of all the people. And, like, if they sell their newsletter for a $1,000 and you send a 1,000 people over to those, you know, overall per year, that's another 700,000. So and that's not impossible. That's, like, how a lot of these multimillion dollar newsletter businesses start. Yeah. You know, I think it also could be a good gift that people could give people, you know, for, like, their 1st year of marriage kind of thing, that kind of newsletter. But do you see it more as a newsletter than a course? I see I see this as a newsletter because it's an ongoing relationship with, you know, with the the people who sign up. And, you know, the other question is, do I see it as free or charged? Because I'll tell you one anecdote, which, so I have several tiers of newsletters. Like, if I'm gonna do, for instance, a a newsletter about stocks, well, I have people working for me, and it costs money to advertise. So I have to charge a lot of money for that. But I also have a free newsletter that just has what I always like to write, and I send it out for free. And that has, you know, 100 of 100 of 1000, maybe a 1000000 people who who get that. And, I I make just from that free newsletter, I make 1,000,000 and 1,000,000 of dollars in revenues, because if I write about, oh, here's something about artificial intelligence. Now and here's, you know, here's what I know about artificial intelligence, but here here's 5 newsletter companies that specialize on stocks that focus on AI. And so I'm sending people over, and I have an affiliate relationship with those. And that generates money every single time I send out one of those newsletters where I'm recommending other newsletters. Yeah. And that's a free newsletter that I put out. Like, there's no a lot of that goes to the bottom line because I don't have to hire as many people for a free newsletter. The only the people I have to hire is someone who sets up affiliate relationships for me, but, you know, and I have to approve all the, you know, relationships and so on, but that that could be very lucrative. So it's just something to think about, whether it's a course or a newsletter, whether it's whether some of these or or it's both, like, maybe you have a newsletter, that talks about all these things, but you also have a course on postnup versus prenup. We're gonna do a course. And so you can write an article about it, like, which tells stories and maybe has some anecdotes from other people in the industry. But then you say, look. To really find out, here's a template for a postnup that's been worked over by 5 different lawyers. Here's a template for a prenup, but that's, you know, that's the golden the holy grail here. So that costs $79 or to have access to that. So, you know, you can combine newsletter and course or or access to kind of premium material. I really like this idea. I think there's something big to it. Yeah. So then then given that, I would think this over this next week or so, think about starting it. So so there's kind of the newsletter or topics ideas here. I'll I'm gonna cut and paste into the chat what we talked about with the different topics. And, again, these could be newsletter topics or course topics or both. I think that's probably better than helping wedding planners through their social media and the maid of honor speech and the course about PR, but keep those in mind too. But though those are ideas focused on the wedding industry, but now these other things are ideas focused on people who just got married. And you you know so many people in the wedding industry, not to mention, you've professionally worked on a 150 weddings. Between you and all and your network, you know more about all these issues than anyone else. Or if you don't know something, you you know where who you could call to find out. Like, for instance, I don't know everything about restaurants. I don't know anything about restaurants, but I could call I have enough people I can call every week that I could put together a newsletter about restaurants just from talking to people I know who own restaurants or who are general managers of restaurants and so on, including, you know, one person who's part of this same series that you're part of. I think what interests me the most is that I don't love weddings. I don't care about the wedding industry. I love people, and I've always loved people. And I think this is another interesting way to help people that's sort of in my lane. And I that's why I'm more passionate about this than really any other, you know, working with a wedding planner or things like that. This to me is helping people, and that's passion of mine. Yeah. And the 1st year of marriage, obviously, you're passionate about it. You're going through it. So, like and and you've helped so many other people launch their 1st year of marriage. So I think this is one thing to think about. And then let's make a list of the next set of lists on on this one. Yeah. So, we already did the list on kind of topics, but there's sort of like an execution list, which is how do you start this? Well, you have to find, well, you have to find a company. I'll I'll just write these down. You have to find a company that does newsletters, that you like. And there's there's many. There's every ranging from Substack to Mailchimp to Ghost to Aweber. Some of them are more technical than others. Like, Mailchimp, I think, is a bit technical, but SubSack, within 3 minutes, you could set up a for pay newsletter. And there's, you know, there's reasons, there's pros and cons, to both. Then, you know, pick a company to do online courses, and maybe an online course is just premium material. Or you could look at, Patreon, that, you know, you have your list, but hey, if people want the premium material, they have to go to your Patreon to get the premium material. And Patreon is a website, you know, where people pay more to access premium material of podcasters or writers or whatever. You know, then you have to think about marketing. So how would you market something like this? Well, it could be through the wedding industry itself, like other wedding planners or other people who do PR in the wedding industry or anything. You know, the other thing is you could do, something like Facebook ads. And and that seems like, oh my gosh. Ads, I don't wanna spend, like, $10,000,000. No. You can just set up a budget of $20 and run an ad and see if it gets more than a 3% click through rate. If it does Yep. You do for $40 and see if the click through rate continues and see if you're actually converting. Did you get you know, out of out of a 100 people that you that click through, maybe 2 or 3. At every level, it's like 2 to 10%. 10% is a home run. 2% is industry standard. So if you run an ad and 2% click or 1% click, that's not so bad. Then out of the people who click, if 2% or 3% of those actually buy the newsletter or the course or your services or whatever, that's usually a a home run depending on how expensive the item is. Because once you have a person who bought something from you, they'll buy more from you if you do a good job. So, oh, now you're gonna do a course on real estate. Or let's say you're gonna, call someone like Dean Graziosi who does a course on real estate with Tony Robbins, and they do a they put together a really nice affiliate deal for people. Well, you could interview Dean Graziosi for, your your newsletter that week on real estate for the first, you know, if the couple who's only been married 1 year, and then you could upsell his course and get an affiliate deal. The other thing is, you know, let's say you're trying to figure out what topics to do courses on. You could do Facebook ads for that advertise and focus on different topics, and you could see which topics are the ones that resonate the most with people just by what they click on. Now they can click to nothing. You're just interested there to see what people actually click on. So and then what people click on the most, that's where you focus your course or newsletter. So Remember you did that with with book names, and I think I might try that with names for for this to see what would get people to click. Yeah. Yeah. You could test titles, price points, ideas to focus on. You know, what's other ways to market? Well, whenever you give a talk, you could, of course, mention your newsletter. But I think these are, like, the main the main ways. And then and then you know what's great too? I forget. And we maybe we talked about this. Do you use Quora at all? I've I've used it as a reader, but never as a commenter. Well, you should be you should answer questions about weddings on Quora. And then in your profile, you should say, you know, check out my newsletter on all the problems people in the 1st year of marriage have, or, you know, worried it better than that. And you will get you will get customers from that. I know people who have made a living off of being a good answer person on Quora. So, what's another way to market? Of course, we do. There's there's, yeah, there's tons of wedding podcasts that I've been on a lot that I have great relationships with, and those are the ideal target audiences to go back on those podcasts and talk about this. Yeah. So that's huge. And Right. Right. And now and here's another thing too. I would put together almost a self published book called the 1st year. And, you know, pro and and, you know, it could be the thing is there's infinite amount of content. Like, there's infinite amount of content just about real estate for the 1st year married couple. So you could just have, like, the basics. Make a 50 page book and publish it on Amazon, or give it to wedding planners so that they could sell your newsletter product. You know, why wouldn't they? They get money for free. They don't have to do any work. You're doing all the work. You have to actually write the newsletter, which is hard. A Google search, there's there's, you know, a 1st year podcast, 1st year book, and that's not a reason not to do this. But I I'm wondering how I could make this unique, how I could make this different. And I'll research what's out there, of course, but I wonder what I'm bringing to make this unique. That's a good question. So the first question to answer is, yeah. I see this one, 1st Year Married on Apple Podcast. The podcast where we get real about building the marriage of your dreams, and it's from a, quote, unquote, marriage coach, which means nothing. I mean, you've dealt Yeah. More marriages probably than this person for all we know. And, this I think this also actually, this one looks like it's for for orthodox people, orthodox Jews. Yeah. That's what makes sense. Also not I don't wanna, yeah, I don't wanna build a dream marriage. I'm I wanna be the real, honest truth sayer about the 1st year of marriage. You know? I don't wanna say I'm guaranteeing a dream, anything. Yeah. I mean, this gets very specific on the needs of orthodox women. So it's very that's how they stand out, and they've got a 140 reviews, so people are listening to this podcast. You know, I I think there's so many different interesting issues. Like, what do you do if one person in the marriage went to Harvard and the other one didn't go to college? Before they get married, that's not an issue. But after they do, that might be an issue. You know, there's so much What about politics? Politics. Yeah. What about politics? I know couples that one's a Democrat, the other's a Republican, and they just don't talk politics. But imagine if they did, there'd be a lot of arguing. Yep. So and, you know, not only that, you have also your your own email list, plus your own list of people who've subscribed to your other courses Yep. Which you can market to. And you could say, look. That was a great course you took, or or but this is the most important project of my life. This is this is the project that was made for. And if you're going through any of this, and you kinda list all the problems, then here what here's what other people have to say about my newsletter, and you have testimonials. And then here's what, you know, Barack Obama says about my advice on marriage, and you have authority. And, you know, here's a free, here's something for free that you could use so that now you have reciprocity. All these things that are in Robert Cialdini's book, influence, which I think is a valuable, book to to read or at least or at least understand the table of contents of because the table of contents lists all his, influence techniques. But, so I think there's execution, there's marketing, and you already have a lot of these ideas. So I think this is a good thing to start, and the question is how do you start it? Well, I would I would go to your email list and say, listen. I'm gonna start this in beta. Whoever are the first 100 people to sign up, get it for free. After that, it's gonna cost. And then, you know, and then after a a month or 2, you should send out a newsletter per week. After a month or 2, get testimonials, and now you could start marketing this. Or even before then, you could start marketing this. I think this is one where you can execute right away. And each newsletter, by the way, doesn't have to be huge. Doesn't have to be, like, 20 pages of research. It could be, you know, here's what Jack and Jill are having a problem with. Here's my first thoughts on this. I talked to one other professional, and I read some other articles about this or, you know, or or here's some other resources that I looked at, and here's the different ways people solve a problem. And that's a newsletter episode. Yeah. Just as long as there's an interesting story with that and a semi interesting, you know, solution, then you have a good newsletter issue. Should I make it nonfiction in the sense of taking all these topics we talked about and maybe pulling in real life stories that I've experienced, or do you think I should keep it maybe not even just about me, but about people in general? Both. Definitely stories that I mean, stories that include you will be great, but there's only so many stories that you personally have. But then, you know, I'm sure there's plenty of places you could read all about different stories, different problems people have. Like, if I Google problems in the first in in early marriage problems in early marriage well, by the way, when I typed in problems in early, marriage came up. That's a good sign. Yeah. There's 336,000,000 results. So you're not gonna run out of stories. Yeah. You're not gonna run out, like you know, of course, some of these are don't apply, like, seven reasons child marriage is horrible for girls. Yeah. That's, you know, actually, this one that might be early marriage or early marriage means. Let's see. That's that's my Google search too. I'm wondering. Yeah. Maybe 1st year of marriage. 1st year of okay. Even better. 583,000,000 results. You know, here are some mistakes couples would like to like it to make. They stop dating each other. They forget to check-in with their partner if they stay in LA. All of these are newsletter topics. There's so many things. And they didn't when there's all there's a lot of 9 problems every couple faces during the 1st year of marriage. Seven real reasons why the 1st year of marriage can be tough. None of these people are thinking to themselves, boy, how is my article going to be unique? Right. But, by the way, I think that's a problem. Like, I think it's good that you're thinking that way because you can make it unique. You just have to think about it. Let me see. That means I stopped doing like, not stopped doing, but should I just be on autopilot of everything else I'm doing with Bridesmaid for Hire, with all my Jen Glynn stuff, and add this as an as an extra thing? It depends. Like, I think you should you should try this and see how it works. Okay. And then and you're gonna have to tweak too. Like, what's the right price point? What are the is this a a newsletter? Is this a course? Is this 2 newsletters? Is this 5 courses? But, I mean, here's something. What are the risks in the 1st 2 years? What are the risks? Just statistically, what are the risks in the 3 to 4 year period? What's the risk in the 5 to 8 year period, which is the highest risk period because that's the 7 year itch? And so there's a lot of resources out there, and even just curating these resources is you know, at the end of each issue of the newsletter, you could have, like, 3 articles you read this week about marriage that you think other people should read. There's infinite content. Yeah. Even, like, you know, here's a 138 a 131 unique baby girl names. Yeah. That's that's an issue that could come up in the 1st year of marriage. I feel like there's not gonna be a shortage of themes of these newsletters for sure because even just looking at some of these lists, I didn't even think about some of these problems. Yeah. And and there's gonna be plenty of stories online. And again, you will have your own unique spin on it because you'll talk to you have your experience, you know thousands of people in the wedding industry, and you'll also be able to talk to experts. And the experts will be happy to talk to you because it's publicity for them. You're talking to a divorce lawyer, that's publicity for the divorce lawyer. He's not he he's not giving you free services. He's just telling you how he would approach a problem and how people should think about a problem. And then who are they gonna hire when they get a divorce? The divorce lawyer you spoke to or when they're working on a prenup or a postnup. Like, why should people consider a postnup when they've already gotten married? Like, nobody even thinks about that, and here's the reasons why someone might think about a postnup. And here's resources, or here's how to find the right postnup lawyer for you. Or here's where you could go to LegalZoom, and they have templates for postnups. You know? Or you could just have a template for a postnup, you know, qualifying that you're not a lawyer and saying it was that you have the stamp of approval of a lawyer. Yeah. I really like this idea. I wanna run with it. I wanna I wanna do a lot of work on it because I really I find excitement in it. Yeah. That's good. I think I think it has to kind of, like, ring true to your heart. Because you've been doing the bridesmaid for hire for 6 years. That's a good time to get tired of doing something. Yeah. And you still do it for for money, but this is something that might scale really once once fire is lit under it. It's something that could scale really fast. I mean, my first year, my first month of selling newsletters, I sold $1,800,000 worth of newsletters in the 1st month. Now it's because I had a big email list, and that helped. And, you know, also, I think investing material, which I don't I don't like to write about investing for for free because I've I've kind of moved from that since 2010, but, you know, that's something that people are willing to pay for. But I think with this kind of stuff, I know for a fact people are willing to pay for it because I paid for something like that. Not in a marriage situation, but in another relationship type situation. Yeah. And I think there's multiple ways to make income from it. There's the subscription. There's affiliate. There's even just, like, you know, sponsored products, even made there's so many different and I'm gonna make a list of the different ways, but I do think there's a lot of different revenue streams from a newsletter like this. Yeah. And there's also upselling courses or higher end newsletters. And and, you know, you can also build real like, let's say let's say wedding planners are you know, let's say you're an affiliate for some people, but other people are an affiliate for you. So a wedding planner might get 70% of your 1st year revenues if they sell one of their new your newsletters to somebody they're working with who's getting married. Well, now you have a relationship with that wedding planner that's even deeper. You could say, let me see your social media, and that could potentially be, if you went down that route as well, a client for your wedding social media business. And by the way, you don't have to do it. Someone could learn from you. Mhmm. Maybe you sell a course how to do social media in the online in the wedding business, if you're in the wedding industry, and you hire well, as you get clients, you just hire people to to do it, but they have to take your course also to to do it. And then, you know, you just outsource people to to to do the the Instagram accounts or TikTok accounts for your clients. Yeah. I I think there's a huge need for something like that. Whether I'm the person who does it or someone else does it, I think there's a huge need for good courses or a good person who knows what they're doing in the wedding industry to disrupt the marketing. Yeah. I think so too. You know, it seems like you you you like pets. I didn't know that. You have a you have a couple of things on your ideal list about dogs. Yeah. My husband and I, he wanted to start a business in the dog industry. And then when we got a dog in the pandemic, we think about constantly the problems and who's solving them. So we we're always thinking about maybe an idea in the dog world. Yeah. So, I and that's also another thing, by the way, couples need to talk about but usually don't. Like, I would say something like, of course, I love dogs. And then I get married, and somebody wants to buy a dog, and I'm like, oh, I hate dogs. So Or what kind of dog? I mean, there's so many fights and conversations that happen around that. Yeah. And then I think you know, let's talk about just real quickly some of your other lists here. You know, to some extent when you sell a newsletter, you're a little bit of a brand. Not as much as where where it takes your time. You know, you'll be able to sell a good newsletter business with good, good number of, subscribers is a business you could sell because that's recurring profits and revenue. And the profits, there's no additional cost to adding a new subscriber. So it's okay for that if you're a little bit of a brand. Like, Dave Ramsey, who does newsletters about finance, he's a brand, but his business has value. Yep. And he hires people also who write articles for him, and and, you know, that's how he gets more equity. So, a lot of that the that a lot of this removes you could still be a brand, but it removes some of the risk. And but you also mentioned that you're worried potentially a worry or risk as you expose too much of your personal life. I think people appreciate I think the more you expose, the more money you make. Yeah. And I always say vulnerability buys freedom. And so the more vulnerable you are, the more people want to know what's going on with you and will will pay to to get the advice that you share when you're exposing problems that you have. Yeah. I've I've noticed that, and I think, know, I've been I've been writing about my personal life since 2010, so people know me. And, of course, there's things I hold back on. You know? But Yeah. You don't have to reveal everything. Right. Right. I I think I reveal about 75% of my life. I'm I'm like that as well. And Yeah. People think, you know, people don't really know what you're not revealing, but that's okay. Right. You know, you're really the stuff you think is important anyway. Yeah. So, yeah. And then I think and I think starting on this will lead to other ideas. Like, let's say, you know, again, let's say you're writing all of stuff about, you know, what are the what are the ten conversations that people should have about real estate, and what are some of the problems people have about real estate in their 1st year, and what are some of the solutions. And sometimes people don't even know what a real estate transaction is like. Like, oh, you're buying your first apartment together? Well, here's how much money you're gonna need to make if you wanna put 20% down and get an 80% loan for a $100,000 apartment. And here's the process of, well, there's an appraisal and there's you know, they're gonna check your income and 3 years of taxes, and they're gonna talk to your prior landlords. And, you know, so all these this is how it happens, but these are also conversations. Like, what's your landlord gonna say about you? What's your landlord gonna say about you? Do what's your credit score? You You know, they're gonna you know, what's the background check gonna show up from the lender or from the the the seller of the apartment? So so, you know, and then and then, of course, oh, to find out more about real estate, and even, you know, make a career from it, here's my friend's course about, flipping apartments even in your 1st year of marriage. And here's somebody I know who did it, and here's his testimonial, and boom. You could you you make money in 2 ways from that one newsletter. This this is a way of thinking that I just have never thought about because I'm always thinking of how I could create. I can create, but I'm never ever thinking about how I could leverage other people like this. Yeah. I I it it was, stunning to me. There was 1 year where my own newsletters were kind of breaking even. Yep. And and then I found out but then I'm like, well, how what? We're making a profit. How are we making a profit? Which show which me asking that question shows you how involved I get in my own business. Like, I didn't really know the answer. And it turned out from my free newsletter this one year. I think it was, like, 2017, or 2019, where all the profits came from the revenues generated by selling other people's newsletters on my free newsletter. So, I think that's I I it's a it's a very interesting business, and, unfortunately, there's a lot of scammers and bulls**tters in the business. Like, anytime you see somebody say you know, driving in a Rolls Royce saying, here's how I made $20,000,000 for the time I was, you know, 33, and now I'm in a private jet with all these girls and blah blah blah. Those are all bulls**t. But there is a lot of value in a lot of newsletters. I subscribe to quite a few newsletters that where I have real value, And there some are related to investing, some are relating to entrepreneurship, some are related to, in the past, relationships. And I have one I'm not interested in sports at all, but I I get a newsletter about sports finance. And, it's just there's a lot of interesting stuff out there, and and people look for newsletters that they wanna buy. It's it's better than a newspaper right now because traditional media has has failed everybody this past year. So alternative media, which is what the newsletter business is, is valuable. There's also a factor people say, oh, well, the ads are so scammy. That's true. The ads are really scammy. But there's a a great video by, Alain de Botton, who's like this philosopher in France. And he says the video is about how even nice guys have to use Machiavellian methods. Because the bad guys are using Machiavellian methods, and so they're getting the most exposure. So if the nice guys don't use similar methods, they won't get any exposure, and they won't sell any newsletters that can actually help people. So there's a balance there somewhere of, you know, what kind of how aggressive your ads are and so on. Yeah. And I understand that. I respect that. And even in some of the newsletters I subscribe to, they always have that sponsored section. And I I personally will skip over that, but I do understand and respect that they have that in there. You know? It's how they're making some money off of those free newsletters, so I respect that process. Yeah. So I I I do too. And, and and a lot of people I know have really great newsletters that provide a lot of value. And a lot of newsletters I know could be could sell more if they were just a little bit more aggressive in their ads, and they're not for various reasons. They're I was very afraid to have an aggressive ad when I first started, but you do get 10 x the number of subscribers, which at the end of the day allows you to help more people. And by ad, are you talking about ads in the newsletter, or what what can you just clarify? Like a like a YouTube ad or a Facebook ad. Oh, okay. I gotcha. You ever see these YouTube ads? Like, you're watching a YouTube video and then there's an ad, like, some guy in his Rolls Royce getting onto a private plane. Yep. And, like, you know, my life was s**t until I followed these 20 steps to making millions, and now I'm a millionaire. Yes. And blah blah blah. Yeah. Oh, yeah. I've seen those. I I get hit with those all of the time, and I it yeah. I I get what you're saying about them being super scammy, but So and some some of those people are scams. Yeah. And I would say most of those people are scams. But the that but that's an example of an aggressive ad. And, you know, after that, it's, you know, just actually, being legit. The word-of-mouth goes around that you're the legit person, and people then buy your newsletter. I think even for this topic, there can be a little bit of emotion played into an ad around the motion of the 1st year. Also, urgency. I think there's a lot that could be in an ad for a 1st year marriage newsletter that's head turning and provocative and and out there. Oh, yeah. Just the fact that the divorce rate is rising. The Yeah. Number of children per couple is going down around the world. You know, we we we just are we're sort of slowly coming out of a pandemic and economic lockdown that have left many families and couples in a state of complete chaos or confusion. There is a lot of urgency. Yeah. So there's urgency. There's ultra specific. This is the 1st year of marriage. There's user friendly, you're doing all the work and research and finding out all these things, plus you're linking to other resources and other ways they can get help. There's the fact there's your uniqueness, like, whoever before set up a bridesmaid for hire business and knows as many people knows the wide variety of people you know in the wedding industry and then in the marriage industry and even in the marriage counseling industry. Like, you went to a marriage counselor because you knew this was something that you should do before you get married. Yep. And so so it's unique, and then there's other yous that I always forget. I always forget the list of yous. But, yeah, I think this is something to to focus on for, the the next week or so. And then we could also play around with other ideas, but but you know? And a lot a lot of times, the best ideas, for better or for worse, are these digital ones, like either a newsletter or a course or whatever. But I think this is these are almost the fastest ways to build a $1,000,000 business. Not a not a $1,000,000,000 business, but a Yeah. Definitely a $1,000,000 business. Yeah. And I think because I've tried so many that have never been successful, I'm interested in the space because I wanna learn how to make them successful. So the thought of doing a newsletter that could become something is interesting to me. I mean, I've had a Monday newsletter every Monday for 7 years. I've never monetized it. I've never grown it. It's the same thing. So I think I need to stop doing what I'm doing since I'm always doing the same thing and almost break my mold a little bit. That's why I'm I'm glad we're doing something in the space. Yeah. And I think, like, the fact that you have a 10% open rate, I think we should also figure out, It's almost like another list. What can what can you do to bring that up to 20%, to double the open rate? And 10% is not bad. That might be close to industry standard, but 20% is great. That's a home run. Yeah. And so, if you have a 20% open rate by reengaging, maybe just because you've gotten a little bit, you know, off stream a little bit, but maybe this will reinvigorate, and and you'll reengage with people and, you know, maybe you could ask people to send you questions. And, again, I think, also, you could, you know, link to your newsletter on your Quora profile, and I would I would definitely, just just as an experiment, try answering 10 questions on Quora this next week. And and put for every answer, you've gotta put your most insane story that is related to that answer. Because just like with everything else, storytelling is the key. And this is the thing that really separates out the great writers, the great newsletter writers, the great chorus writers, the great speech makers, is is the ability to tell a story. You could tell a story. You've got had a great book already about your experiences. So you'll be able to and look at some of the questions that I've answered on Quora. You'll see that all of them have stories. And I, I think something like the 4th or 5th most followed person on Quora, which has millions of users. So I think let me see. I haven't been to Quora in a while. And you think Quora is better than than doing it on Reddit? Do it both. Reddit sometimes Okay. I think is a lower brow audience, meaning they're more likely to just s**t on you and vote you down. Whereas Quora is, like, people really appreciate people who take the time to answer questions. I feel like Quora is a little bit more of an adult site. Adult in a good way, not like pornography. Yeah. So let me see my statistics. I have not answered a question on Quora maybe in 6 months or more. In the past 30 days, I've had an 200,000 views a 195,000 views on my answers. Oh, you have 282,000 followers. Okay. Yeah. So let me see. It's funny. I couldn't find it, but you did. So look at my answers and that and those I and I've generated a lot of followers on my regular email list from my core answers. So this is a good a good method. I'm gonna study what you've done because I I've never I have a profile. I've never used this, and I think it's definitely a missed opportunity for someone like me who has a very who has a strong wedding niche of just going in there and and answering questions. Yeah. So I think I think this could be I think this could be great. So let's let's schedule somewhat something for, next week and continue the conversation. I feel excited and fired up, so thank you so much. This is everything I needed this week. Thank you.

Past Episodes

Adam Carolla - Episode #354

Michael Malice (?YOUR WELCOME?) invites the one and only, Adam Carolla, onto the show to talk about the moment he became red-pilled, if his political views have affected his friendships with his left-leaning celebrity friends, and why most of the war on ?toxic masculinity? is ridiculous.

Adam also shares a hilarious, brand-new idea for a comic book.   

x.com/adamcarolla

https://linktr.ee/AdamCarolla

 

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Tom Bilyeu - Episode #353

Michael Malice (?YOUR WELCOME?) sits down with the co-founder of Quest Nutrition and the host of Impact Theory, Tom Bilyeu, to share their thoughts on the Zelensky/Trump blowout, what they think are some of the most important books that everyone should read, and why they believe that most people choose to let political beliefs define and divide them. 

This episode was filmed live at The Creek and The Cave in Austin, Texas: creekandcave.com

x.com/TomBilyeu 

instagram.com/tombilyeu/ 

tombilyeu.com/

 

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The newest episode of "YOUR WELCOME" releases on iTunes and YouTube every Wednesday! Please subscribe and leave a review. 

 

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Mikhaila Peterson - Episode #352

Michael Malice (?YOUR WELCOME?) invites the co-founder and CEO of Peterson Academy, Mikhaila Peterson, onto the show to talk about the concerning lack of objective thought in science and research in America, the inspiration behind the creation of Peterson Academy, and how certain personality traits attributed to the Left have completely jumped to the Right. 

x.com/mikhailafuller/

instagram.com/mikhailapeterson/

mikhailapeterson.com 

 

Check out Michael?s lecture, The Rise and Fall of the Soviet Union, by signing up for Peterson Academy with Michael?s unique link: www.petersonacademy.com/?via=malice

 

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https://youtube.com/michaelmaliceofficial

 

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Luke Rudkowski - Episode #351

Michael Malice (?YOUR WELCOME?) welcomes internet personality and anarchist-in-arms, Luke Rudkowski, onto the show to discuss why the election of Trump is the likely start of a renaissance in America, how RFK Jr. is ending the game of Russian roulette that American?s play with their own bodies, and what the current administration is doing to stop the emotional blackmail that many citizens have dealt with for decades. 

x.com/Lukewearechange

youtube.com/wearechange

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Intro song: "Out of Reach" by Legendary House Cats https://thelegendaryhousecats.bandcamp.com/

 

The newest episode of "YOUR WELCOME" releases on iTunes and YouTube every Wednesday! Please subscribe and leave a review.

 

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BambooHR ? Make Your HR Easier: www.BambooHR.com/FreeDemo (Free Demo)

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Curtis Yarvin - Episode #350

Michael Malice (?YOUR WELCOME?) invites the always entertaining author, Curtis Yarvin, back onto the show to talk about his surprising experience being interviewed by the New York Times, his opinion on Michael?s recently purchased ?toy? from the 19th century, and the many reasons why the jig is up for USAID.

x.com/curtis_yarvin

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Intro song: "Out of Reach" by Legendary House Cats https://thelegendaryhousecats.bandcamp.com/

 

The newest episode of "YOUR WELCOME" releases on iTunes and YouTube every Wednesday! Please subscribe and leave a review.

 

This week's sponsors:

JustThrive ? Potent, Proven, Effective: www.JustThriveHealth.com , promo code: WELCOME (20% off)

Juvent ? Bone Density Rebuilding, Micro-Impact Platform: www.Juvent.com/MALICE ($500 off + 10-Year Warranty)

Monetary Metals ? Secure Your Investments: www.monetary-metals.com/malice

PDS Debt ? Become Debt Free: www.PDSDebt.com/welcome (Free Debt Assessment)

PlutoTV ? Streaming TV: www.Pluto.tv (Free)



Count Dankula - Episode #349

Michael Malice (?YOUR WELCOME?) welcomes comedian, YouTuber, and one of the greatest edgelords out there, Count Dankula, to talk about how political changes in the states influence many countries overseas, how the reality show The Traitors wonderfully illustrates the many deficiencies of democracy, and the concerning trend of political optics over political action.

x.com/CountDankulaTV

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Intro song: "Out of Reach" by Legendary House Cats https://thelegendaryhousecats.bandcamp.com/

 

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This week's sponsors:

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Jesse Kelly - Episode #348

Michael Malice (?YOUR WELCOME?) invites author and television host, Jesse Kelly, onto the podcast to share his thoughts on Trump?s war against DEI, the corporate media?s exhausting attempts to paint him as a racist, and where they think he will strike next when it comes to taking power and influence away from the democrats. 

x.com/JesseKellyDC

youtube.com/@jessekellydc

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Factor Meals ? Chef-Crafted, Ready to Heat and Eat: www.FactorMeals.com/malice50off (50% off + free shipping)

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Juvent ? Bone Density Rebuilding, Micro-Impact Platform: www.Juvent.com/MALICE ($500 off + 10-Year Warranty)

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PlutoTV ? Streaming TV: www.Pluto.tv (Free) 



Melissa Chen - Episode #347

Michael Malice (?YOUR WELCOME?) welcomes journalist and political activist, Melissa Chen, onto the show to discuss the current state of censorship in the UK, the surprising progress of free speech in the most surprising countries, and why we should all be concerned about the international propaganda game that China continues to play.  

x.com/MsMelChen 

melissa.blog 

 

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Intro song: "Out of Reach" by Legendary House Cats https://thelegendaryhousecats.bandcamp.com/

 

The newest episode of "YOUR WELCOME" releases on iTunes and YouTube every Wednesday! Please subscribe and leave a review.

 

This week's sponsors:

Birddogs ? Casual and Comfortable Clothing: www.birddogs.com , code: MALICE (Free Hat with Purchase)

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Bridget Phetasy - Episode #346

Michael Malice (?YOUR WELCOME?) invites comedian, podcast host, and former Californian, Bridget Phetasy, onto the show to talk about the not-so-surprising shift of support for Trump in 2024, how Bridget?s voting history has drastically changed these past three elections, and why the fires in California are a big wake up call for the left-leaning constituents of the state. 

x.com/bridgetphetasy

phetasy.com

 

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Intro song: "Out of Reach" by Legendary House Cats https://thelegendaryhousecats.bandcamp.com/

 

The newest episode of "YOUR WELCOME" releases on iTunes and YouTube every Wednesday! Please subscribe and leave a review.

 

This week's sponsors:

JustThrive ? Potent, Proven, Effective: www.JustThriveHealth.com , promo code: WELCOME (20% off)

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Juvent ? Bone Density Rebuilding, Micro-Impact Platform: www.Juvent.com/MALICE ($500 off + 10-Year Warranty)

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Robert Barnes - Episode #345

Michael Malice (?YOUR WELCOME?) is joined by political commentator and prominent civil rights lawyer, Robert Barnes, to discuss the continuing legal ramifications of Covid mandates, the suspicious moves the SEC has made when it comes to their absurd battle against crypto, and what they both hope to see from Trump in his first few days in office.

x.com/barnes_law

vivabarneslaw.locals.com

barneslawllp.com

 

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Intro song: "Out of Reach" by Legendary House Cats https://thelegendaryhousecats.bandcamp.com/

 

The newest episode of "YOUR WELCOME" releases on iTunes and YouTube every Wednesday! Please subscribe and leave a review.

 

This week's sponsors:

Lumen ? Handheld Metabolic Tracker and Guide: www.Lumen.me/MALICE (20% off)

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