98KUPD Holmberg's Morning Sickness is Arizona's #1 Morning Show. John Holmberg attempts to both entertain and disturb as many listeners as possible with assistance from Brady Bogen, Creepy E, and Dick Toledo. Tune into 98KUPD weekdays 5:30a-10a.
WHAT WOULD BRADY DO - Monday, May 22, 2017 - Today's WWBD debate centered included emails from an in-debt divorcee wondering if she should become a sugar baby to help her turn things around and a guy who's wife always nags him when she catches him experiencing some self-pleasure.
Guadalupe Squares Friday May 19, 2017 - Today's Squares guests included our boss Trip Reeb, President Donald Trump, actor Jimmy Stewart, Bill Cosby, Darth Vader, Pearl Jam frontman Eddie Vedder and the center square the 'inappropriate pitchman' Brady Bogen, among others.