Media Unplugged

From branding authority Tom Asacker and media strategist Mark Ramsey comes Media Unplugged, the podcast that peeks behind the curtain at what's REALLY happening in media today.

LATEST EPISODE

6 Second Ads: B.S.? Or the Future?

6 second ads...B.S or the future? And...How Hallmark conquered... 6 second ads...B.S or the future? And...How Hallmark conquered Hollywood. Plus...Rants and raves about what happens when you remove "donuts" from Dunkin Donuts, the scathing critique that almost doomed TV classic Seinfeld, and the billboard that features 43,412 movie nude scenes. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://medium.com/@mktgwithmeaning/im-calling-b-s-on-6-second-ad-storytelling-df6deef5c052https://www.mediavillage.com/article/tca-hallmark-meets-hollywood-in-grand-style/http://www.grubstreet.com/2017/08/dunkin-donuts-ponders-a-terrible-name-change.htmlhttp://www.tvguide.com/news/seinfeld-research-memo-1083639/http://www.hollywoodreporter.com/rambling-reporter/why-a-hollywood-billboard-features-43412-nude-scenes-1027580    Show More

00:31:08 8/13/2017

Past Episodes

The diminishing returns of online advertising. And...Innovation lessons from the Grateful Dead. Plus...Rants and raves about the mixed reaction to Lyft's new "Taco mode," the easy way to win with Snapchat - assuming you're HBO's Game of Thrones, and the "dark side" of Influencers: Douchebags. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: http://reallifemag.com/diminishing-returns/https://www.linkedin.com/pulse/what-we-can-learn-innovation-from-grateful-dead-brad-porteushttp://www.mobilemarketer.com/news/game-of-thrones-reaches-45m-people-with-snapchat-lens/447887/https://www.mediapost.com/publications/article/304524/the-dark-side-of-influencers-douchebags.html
00:34:41 7/27/2017
Pandora's prospects? Gloomy! And...Can simple-priced generics topple your favorite brands? Plus, the role of desire in every decision you make, and why it's time to stop making "an IMDB for podcasts." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: http://www.barrons.com/articles/pandora-what-are-they-now-asks-morgan-stanley-1499264457https://www.wsj.com/articles/the-3-toothpaste-club-startup-to-test-the-power-of-brands-1499767201http://www.niemanlab.org/2017/07/podchaser-an-imdb-for-podcasts-is-building-a-big-tags-based-database-to-help-people-discover-shows/
00:29:24 7/17/2017
Should you buy followers and likes on social media? Believe it or not, there's an argument for "yes." Also...How to profit from the spoils of streaming - just ask The Weeknd. Plus, how to live without eating food (?) and the latest amazing news from the world of wax museums. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.This episode is brought to you by StackAdapt (http://stackadapt.com). StackAdapt is an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Find out more at http://stackadapt.com.Sources: http://www.socialmediatoday.com/social-business/should-you-buy-followers-and-likes-social-mediahttps://www.forbes.com/sites/zackomalleygreenburg/2017/06/12/inside-the-weeknds-big-year-and-the-new-streaming-economy/#10d0599033c5
00:27:53 6/26/2017
Will the curtain come down on movie theaters? And...Why the New York Times can't save the newspaper industry. Plus, rants and raves about the NFL's peculiar standards on what brands can and can't advertise during games, the booming market for YouTube influencer ghostwriters, and what happens when Hollywood blames movie critics for the poor performance of bad movies. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. This episode is brought to you by StackAdapt (http://stackadapt.com). StackAdapt is an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Find out more at http://stackadapt.com. Sources: http://www.thewrap.com/netflix-chief-ted-sarandos-uncensored-blockbusters-doomed-exclusive/ http://www.latimes.com/entertainment/movies/la-ca-mn-moviegoing-future-multiplex-golden-age-20170602-htmlstory.html http://www.nytco.com/the-new-york-times-sees-record-newsletter-subscriptions-and-open-rates/ https://www.mediapost.com/publications/article/302278/newspaper-circulation-struggles-upward-while-ad-re.html http://www.thedailybeast.com/articles/2017/05/31/hollywood-blames-critics-for-its-movies-being-unimaginative-pieces-of-shit
00:31:24 6/9/2017
What upfronts reveal about the TV business. And...Will there be a Netflix of Podcasts? Plus, rants and raves about the return of Biz Stone to Twitter and what happens when your date texts during a movie and the Justice System intercedes. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. This episode is brought to you by StackAdapt (http://stackadapt.com). StackAdapt is an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Find out more at http://stackadapt.com. Sources: https://theringer.com/what-upfronts-week-tells-us-about-the-state-of-tv-112b2b65d59c http://tech.co/netflix-podcasts-biggest-media-battleground-2017-2017-05 https://www.usatoday.com/story/news/nation/2017/05/17/texas-man-sues-his-date-texting-during-guardians-galaxy-vol-2/101786452/
00:34:02 5/30/2017
Twitter's Misbegotten Live Video Strategy. And...Champagne and Caviar Dreams, Meet Cold Hard Cash. Plus, rants and raves about the visual effects artist with the most amazing video to sell his used car - ever, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. This episode is brought to you by StackAdapt (http://stackadapt.com). StackAdapt is an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Find out more at http://stackadapt.com. Sources: http://www.newyorker.com/business/currency/whats-wrong-with-twitters-live-video-strategy http://thoughtcatalog.com/ryan-holiday/2017/04/fck-your-dreams-and-other-painful-things-you-have-to-hear-to-be-successful/ http://www.boredpanda.com/sell-old-car-ad-suzuki-vitara-1996-eugene-romanovsky/
00:27:43 5/15/2017
Inside media's data-driven future. And...Here's how advertisers ignore data. Plus, rants and raves about overt messaging and suspension of disbelief, Disney's new Star Wars Land, and how Suave fooled a bunch of beauty influencers into thinking it was luxury haircare - but how the joke may be on Suave. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. This episode is brought to you by StackAdapt (http://stackadapt.com). StackAdapt is an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Find out more at http://stackadapt.com. Sources: https://www.strategy-business.com/article/Medias-Data-Driven-Future http://www.thedrum.com/opinion/2017/04/25/when-i-returned-advertising-after-10-years-i-assumed-it-would-have-changed-i-was https://www.youtube.com/watch?v=h9WJnPyeRnI http://mashable.com/2017/04/16/disney-star-wars-land-new/
00:32:33 5/1/2017
Amazon lands NFL streaming rights...So what? And...Should Twitter be charging? Plus, rants and raves about Netflix's new ratings system, the value of authenticity (or lack thereof) in Pepsi's aborted new campaign, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. This episode is brought to you by StackAdapt (http://stackadapt.com). StackAdapt is an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Find out more at http://stackadapt.com. Sources: https://www.recode.net/2017/4/4/15184100/nfl-amazon-football-games-thursday-streaming-watch-live-prime-twitter https://www.theinformation.com/why-twitter-should-start-charging?shared=ZuAdvrt-j5Q http://www.hollywoodreporter.com/news/pepsi-apologizes-pulls-kendall-jenner-protest-ad-criticism-991367
00:29:16 4/9/2017
10 Media Trends You Need to Know. And...Niche - It's the New Mainstream. Plus, rants and raves about lying with podcast statistics and Ramsey's new podcast Inside Psycho. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources: https://www.themediabriefing.com/article/10-media-trends-for-2017-and-beyond http://henryjenkins.org/2017/03/how-did-we-get-so-many-great-television-shows-an-interview-with-uclas-neil-landau-part-one.html http://www.convinceandconvert.com/podcast-research/the-11-critical-podcast-statistics-of-2017/ http://insidepsycho.com
00:36:51 3/26/2017

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