Media Unplugged

From branding authority Tom Asacker and media strategist Mark Ramsey comes Media Unplugged, the podcast that peeks behind the curtain at what's REALLY happening in media today.

LATEST EPISODE

Amazon Lands NFL Streaming Rights...So What?

Amazon lands NFL streaming rights...So what? And...Should... Amazon lands NFL streaming rights...So what? And...Should Twitter be charging? Plus, rants and raves about Netflix's new ratings system, the value of authenticity (or lack thereof) in Pepsi's aborted new campaign, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. This episode is brought to you by StackAdapt (http://stackadapt.com). StackAdapt is an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Find out more at http://stackadapt.com. Sources: https://www.recode.net/2017/4/4/15184100/nfl-amazon-football-games-thursday-streaming-watch-live-prime-twitter https://www.theinformation.com/why-twitter-should-start-charging?shared=ZuAdvrt-j5Q http://www.hollywoodreporter.com/news/pepsi-apologizes-pulls-kendall-jenner-protest-ad-criticism-991367    Show More

00:29:16 4/9/2017

Past Episodes

10 Media Trends You Need to Know. And...Niche - It's the New Mainstream. Plus, rants and raves about lying with podcast statistics and Ramsey's new podcast Inside Psycho. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources: https://www.themediabriefing.com/article/10-media-trends-for-2017-and-beyond http://henryjenkins.org/2017/03/how-did-we-get-so-many-great-television-shows-an-interview-with-uclas-neil-landau-part-one.html http://www.convinceandconvert.com/podcast-research/the-11-critical-podcast-statistics-of-2017/ http://insidepsycho.com
00:36:51 3/26/2017
Here's what YouTube TV REALLY means. And...Is Martin Scorcese too risky for Hollywood? Fugetaboutit! Plus, movie theaters are really in the SEAT business, and the limits of asking your friends to try a podcast. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.
00:34:27 3/4/2017
Apple says fake news is "killing people's minds" - really? And, publishing platform Medium crashes - and idealism burns. Plus, Oscar-nominated screenwriters share some hilarious studio notes, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.
00:30:55 2/18/2017
How to win the war for attention. And...I am Keats, and so are you! Plus, rants and raves about TV promos missing the boat, and what happens when the company that makes checks thinks they can convince millennials to use them. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.
00:31:50 1/27/2017
Apple is the new Hollywood! And...You can't fix Twitter. Plus, rants and raves about new products at CES that make perfectly good items too complicated, advice on writing stronger that should be more strongly written, Tom's great new book, "I Am Keats," and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.
00:27:49 1/13/2017
Will ad-blocking save the ad industry? And...The best marketer of the year? Your fans! Plus, rants and raves about the app that fixes your complexion so you don't have to, the history of the Christmas tree, and how one business guru needs a dose of his own medicine. On this final podcast for 2016, Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.
00:27:43 12/12/2016
Deflating fake news hysteria on Facebook...And...Who needs facts when you have belief? A shockingly thoughtful conversation about the role of facts in marketing - and in Presidential elections. Plus, rants and raves about the voter who was determined not to know who the election winner was, the vast time wasted by people looking for something to watch on TV, and the huge number of small businesses that claim to use social media for marketing, yet don't have their own Facebook page. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.
00:32:22 11/23/2016
AT&T and Time Warner: The end of the world as we know it? And...Should Coke nix content marketing? Plus, rants and raves about the spoon that makes every food taste good and Pringles' desperate attempt to produce a viral ad by encouraging consumers to play with their food. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.
00:30:32 11/3/2016
Starbucks' media empire strikes back! And...Brands beware: McDonald's YouTube fail. Plus, rants and raves about the bot that argues with Internet trolls so you don't have to, new research revealing that many of us lie about what we watch on TV, and a great Airbnb promotion where the grand prize is a night in Dracula's castle - in a coffin. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.
00:27:33 10/24/2016

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