Media Unplugged

From branding authority Tom Asacker and media strategist Mark Ramsey comes Media Unplugged, the podcast that peeks behind the curtain at what's REALLY happening in media today.

LATEST EPISODE

The Strategy Behind Amazon's Prime Video

The strategy behind Amazon's Prime Video. And...MoviePass and the magic power of data. Plus rants and raves about Jesus Christ Superstar, the Star Wars theme park, and the new book "The Big Picture: The Fight for the Future of Movies." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.reuters.com/article/us-amazon-com-ratings-exclusive/exclusive-amazons-internal-numbers-on-prime-video-revealed-idUSKCN1GR0FXhttps://www.thewrap.com/how-silicon-valley-helps-explain-movie-pass/
00:31:34 4/9/2018

Past Episodes

Creating your own podcast: A big waste of time? And...NBC/Universal cuts primetime ads by 20% - Should you? Plus rants and raves about Tuxe - the fashion company that has turned its products into services - and Ring's impressive acquisition by Amazon after being rejected by the Shark Tank crew. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://digiday.com/media/entertainment-news-and-now-sports-inside-cbss-efforts-to-go-over-the-top/http://variety.com/2018/tv/news/nbcuniversal-nbc-advertising-cut-primetime-ad-load-1202712956/
00:39:18 3/4/2018
Long live fake fame! And...Is Facebook killing comedy? Plus, rants and raves on what a famous handbag owes to the back of an airplane sickbag, the wondrous origin of the most famous Coke jingle in history, and the mystery surrounding the seaming impossibility to recreate Beyonce in wax. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.nytimes.com/interactive/2018/01/27/technology/100000005704904.app.htmlhttp://splitsider.com/2018/02/how-facebook-is-killing-comedy/
00:34:27 2/18/2018
Inside the Epic Battle for Media's Future. And...How Amazon's New Convenience Store Changes Everything. Plus, rants and raves on the newest blockchain star, Kodak(?), the "shocking" finding that women over 50 don't believe your ads, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.mediavillage.com/article/the-future-of-media-an-epic-battle/https://www.fastcompany.com/40518124/amazon-go-store-opening
00:34:27 1/29/2018
The REAL story behind TV's transformation. And...Amazon goes private label. Plus, rants and raves on the TV spot that's a podcast that's a local restaurant...or something, Facebook's "fake news" flag that makes content MORE popular, Jack in the Box's effort to monetize the marijuana munchies, and what happens when Netflix viewers know more about what they should see than movie critics. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.linkedin.com/pulse/real-story-behind-todays-tv-industrys-transformation-andres-biernat/https://digiday.com/marketing/2018-brand-amazon-will-turn-private-label/
00:33:21 1/10/2018
What happens next now that Disney has made a $52 billion bid for most of Fox? We'll tell you. Also, people want products to make them happy and healthy, and TV advertising has a BIG problem. Plus, rants and raves Tripadvisor's top rated London eatery (or is it), Netflix's personalization of artwork, not just recommendations, beatiful people at Silicon Valley parties who turn out to be models hired to impersonate friends, and James Franco's fabulous new movie "The Disaster Artist." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.nytimes.com/2017/12/14/business/dealbook/disney-fox-deal.htmlhttps://www.fastcompany.com/40502211/brands-people-just-want-products-that-make-them-happy-and-healthy?https://www.mediapost.com/publications/article/310978/i-am-television-advertising-and-i-have-a-problem.html
00:31:34 12/15/2017
How to survive the media apocalypse. And...Voice control: It's not as big as you think. Plus, rants and raves about Spotify's reinvention as an partner for music artists, the new Steven Spielberg movie "The Post," and the the wax museum selfies that have outraged the world. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.theatlantic.com/business/archive/2017/11/media-apocalypse/546935/https://www.mediavillage.com/article/hear-what-voice-means-for-brands/
00:30:43 12/3/2017
Is the NFL overexposed? And...The future of ad agencies may not be advertising at all. Plus, rants and raves about the REAL motivation between daylight savings time and Ikea's "ingenious" pre-roll ad that wastes your time like a short movie. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.wsj.com/articles/overexposure-not-anthem-protests-blamed-for-nfls-ratings-woes-1509615005https://www.fastcompany.com/40486621/the-future-of-ad-agencies-might-not-be-advertising-at-all-rga
00:25:02 11/12/2017
Is A&E creating cultural brands - or blowing smoke? And...Martin Scorcese doesn't understand Rotten Tomatoes - and the feeling is mutual. Plus, rants and raves about Blue Apron's new podcast (have you really been hungry for that?), the mental health challenges unique to musicians (or are they?), and what happens when a child's "Anne Frank" Halloween costume becomes controversial and is re-labeled (hint: Nothing). Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.mediavillage.com/article/aes-hill-elevates-networks-into-cultural-brands/http://www.hollywoodreporter.com/news/martin-scorsese-rotten-tomatoes-box-office-obsession-why-mother-was-misjudged-guest-column-1047286
00:30:57 10/23/2017
Apple's TV strategy revealed. Plus...Video wins online, but where's the money? Rants and raves about Dyson's move into electric vehicles, the scale of Amazon's investment in Alexa, 12 questions that will change your life, and a terrific new podcast about the people and the making of the movie The Exorcist. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: http://www.hollywoodreporter.com/news/apples-tv-strategy-becomes-clearer-as-top-stars-jockey-shows-1043285https://digiday.com/media/pivoting-video-publishers-face-big-monetization-gap/http://www.hollywoodreporter.com/news/michael-wolff-who-wins-loses-medias-great-pivot-video-1045129
00:30:28 10/8/2017
Amazon is promising the NFL what nobody else can. And...Apple wants James Bond. Plus...a terrific new promotional app from TV's The Walking Dead for Mountain Dew, the myth that the radio industry needs less regulation, and the strange phenomenon of "free range trees." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: http://www.businessinsider.in/Amazon-is-promising-NFL-advertisers-it-will-track-whether-their-ads-get-people-to-buy-things-on-Amazon/articleshow/60328341.cmshttp://www.hollywoodreporter.com/heat-vision/apple-amazon-join-race-james-bond-film-rights-1035539
00:33:49 9/16/2017

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