Media Unplugged

From branding authority Tom Asacker and media strategist Mark Ramsey comes Media Unplugged, the podcast that peeks behind the curtain at what's REALLY happening in media today.

LATEST EPISODE

The Real Story Behind TV's Transformation

The REAL story behind TV's transformation. And...Amazon goes private label. Plus, rants and raves on the TV spot that's a podcast that's a local restaurant...or something, Facebook's "fake news" flag that makes content MORE popular, Jack in the Box's effort to monetize the marijuana munchies, and what happens when Netflix viewers know more about what they should see than movie critics. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.linkedin.com/pulse/real-story-behind-todays-tv-industrys-transformation-andres-biernat/https://digiday.com/marketing/2018-brand-amazon-will-turn-private-label/
00:33:21 1/10/2018

Past Episodes

What happens next now that Disney has made a $52 billion bid for most of Fox? We'll tell you. Also, people want products to make them happy and healthy, and TV advertising has a BIG problem. Plus, rants and raves Tripadvisor's top rated London eatery (or is it), Netflix's personalization of artwork, not just recommendations, beatiful people at Silicon Valley parties who turn out to be models hired to impersonate friends, and James Franco's fabulous new movie "The Disaster Artist." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.nytimes.com/2017/12/14/business/dealbook/disney-fox-deal.htmlhttps://www.fastcompany.com/40502211/brands-people-just-want-products-that-make-them-happy-and-healthy?https://www.mediapost.com/publications/article/310978/i-am-television-advertising-and-i-have-a-problem.html
00:31:34 12/15/2017
How to survive the media apocalypse. And...Voice control: It's not as big as you think. Plus, rants and raves about Spotify's reinvention as an partner for music artists, the new Steven Spielberg movie "The Post," and the the wax museum selfies that have outraged the world. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.theatlantic.com/business/archive/2017/11/media-apocalypse/546935/https://www.mediavillage.com/article/hear-what-voice-means-for-brands/
00:30:43 12/3/2017
Is the NFL overexposed? And...The future of ad agencies may not be advertising at all. Plus, rants and raves about the REAL motivation between daylight savings time and Ikea's "ingenious" pre-roll ad that wastes your time like a short movie. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.wsj.com/articles/overexposure-not-anthem-protests-blamed-for-nfls-ratings-woes-1509615005https://www.fastcompany.com/40486621/the-future-of-ad-agencies-might-not-be-advertising-at-all-rga
00:25:02 11/12/2017
Is A&E creating cultural brands - or blowing smoke? And...Martin Scorcese doesn't understand Rotten Tomatoes - and the feeling is mutual. Plus, rants and raves about Blue Apron's new podcast (have you really been hungry for that?), the mental health challenges unique to musicians (or are they?), and what happens when a child's "Anne Frank" Halloween costume becomes controversial and is re-labeled (hint: Nothing). Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.mediavillage.com/article/aes-hill-elevates-networks-into-cultural-brands/http://www.hollywoodreporter.com/news/martin-scorsese-rotten-tomatoes-box-office-obsession-why-mother-was-misjudged-guest-column-1047286
00:30:57 10/23/2017
Apple's TV strategy revealed. Plus...Video wins online, but where's the money? Rants and raves about Dyson's move into electric vehicles, the scale of Amazon's investment in Alexa, 12 questions that will change your life, and a terrific new podcast about the people and the making of the movie The Exorcist. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: http://www.hollywoodreporter.com/news/apples-tv-strategy-becomes-clearer-as-top-stars-jockey-shows-1043285https://digiday.com/media/pivoting-video-publishers-face-big-monetization-gap/http://www.hollywoodreporter.com/news/michael-wolff-who-wins-loses-medias-great-pivot-video-1045129
00:30:28 10/8/2017
Amazon is promising the NFL what nobody else can. And...Apple wants James Bond. Plus...a terrific new promotional app from TV's The Walking Dead for Mountain Dew, the myth that the radio industry needs less regulation, and the strange phenomenon of "free range trees." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: http://www.businessinsider.in/Amazon-is-promising-NFL-advertisers-it-will-track-whether-their-ads-get-people-to-buy-things-on-Amazon/articleshow/60328341.cmshttp://www.hollywoodreporter.com/heat-vision/apple-amazon-join-race-james-bond-film-rights-1035539
00:33:49 9/16/2017
Where is the business of podcasting headed? And...Marijuana entertainment value gets high. Plus...Rants and raves on Gwyneth Paltrow's "GOOP," the newspapers highlighting their importance with blank pages, and Stephen King's IT. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: http://www.thewrap.com/high-times-magazine-worth-much-washington-post-jeff-bezos-bought/https://www.theguardian.com/tv-and-radio/2017/aug/25/netflix-marijuana-strains-original-shows
00:29:45 9/7/2017
6 second ads...B.S or the future? And...How Hallmark conquered Hollywood. Plus...Rants and raves about what happens when you remove "donuts" from Dunkin Donuts, the scathing critique that almost doomed TV classic Seinfeld, and the billboard that features 43,412 movie nude scenes. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://medium.com/@mktgwithmeaning/im-calling-b-s-on-6-second-ad-storytelling-df6deef5c052https://www.mediavillage.com/article/tca-hallmark-meets-hollywood-in-grand-style/http://www.grubstreet.com/2017/08/dunkin-donuts-ponders-a-terrible-name-change.htmlhttp://www.tvguide.com/news/seinfeld-research-memo-1083639/http://www.hollywoodreporter.com/rambling-reporter/why-a-hollywood-billboard-features-43412-nude-scenes-1027580
00:31:08 8/13/2017
The diminishing returns of online advertising. And...Innovation lessons from the Grateful Dead. Plus...Rants and raves about the mixed reaction to Lyft's new "Taco mode," the easy way to win with Snapchat - assuming you're HBO's Game of Thrones, and the "dark side" of Influencers: Douchebags. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: http://reallifemag.com/diminishing-returns/https://www.linkedin.com/pulse/what-we-can-learn-innovation-from-grateful-dead-brad-porteushttp://www.mobilemarketer.com/news/game-of-thrones-reaches-45m-people-with-snapchat-lens/447887/https://www.mediapost.com/publications/article/304524/the-dark-side-of-influencers-douchebags.html
00:34:41 7/27/2017
Pandora's prospects? Gloomy! And...Can simple-priced generics topple your favorite brands? Plus, the role of desire in every decision you make, and why it's time to stop making "an IMDB for podcasts." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: http://www.barrons.com/articles/pandora-what-are-they-now-asks-morgan-stanley-1499264457https://www.wsj.com/articles/the-3-toothpaste-club-startup-to-test-the-power-of-brands-1499767201http://www.niemanlab.org/2017/07/podchaser-an-imdb-for-podcasts-is-building-a-big-tags-based-database-to-help-people-discover-shows/
00:29:24 7/17/2017

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