Starbucks' media empire strikes back! And...Brands beware: McDonald's YouTube fail. Plus, rants and raves about the bot that argues with Internet trolls so you don't have to, new research revealing that many of us lie about what we watch on TV, and a great Airbnb promotion where the grand prize is a night in Dracula's castle - in a coffin. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.
